Since day one of the NCAA Women’s Tournament, the 64 dedicated Women’s College Basketball social accounts have generated over 3.4 million engagements and saw a 100% increase in cross-platform engagement rate for all teams compared to regular season averages.
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State of Streaming
Conviva’s March Madness 2021 Recap – Round 1
The Big Dance is a big celebration that keeps audiences glued to their screens and social media—because anything can happen. On the heels of a disappointing 2020 when the tournament didn’t even happen, viewers made this year’s March Madness the most streamed ever and the opening round alone set new records.
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Conviva’s State of Streaming Q4 2020: Europe
Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries. In this report, we will share details of the status of the industry in the transition to streaming across Europe.
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Conviva’s Super Bowl LV Recap
The Super Bowl has always been a marquee viewing event, whether fans are tuning in for the big game itself, the commercials, or the social commentary. While the 31-9 Super Bowl LV score line might indicate a lack of excitement to some, the big game was not devoid of big moments, especially for advertisers and fans on social media.
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Conviva’s Super Bowl Preview – The Commercials
Super Bowl commercials—the pinnacle of media production and brand creativity. The only avenue left in the world where you can reach 100 million people in real time, all at once. But the exposure comes at a price—5.5 million dollars for 30 seconds.
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Conviva’s State of Streaming Q4 2020
In this report, we will share details on the closing quarter of 2020. While many industries succumbed to the pressures of COVID-19, streaming comparatively flourished.
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7 Data-Driven Steps To Driving Social Media Engagement
Conviva's step-by-step guide to boosting social media engagement with data analytics, from deciding what to analyze to tracking the results.
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Forrester: Cost Saving and Business Benefits Enabled by Conviva
The customer interviews and financial analysis found that a composite organization experiences benefits of nearly $3.6M over three years versus costs of approximately $817K adding up to a net present value of more than $2.8M and an ROI of 340%.
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