CONVIVA FOR STREAMING PLATFORMS
The viewer journey starts before “Play.”
Real-time, fine-grained viewer cohort insights across every step of the viewer journey—login, content discovery, playback, ads, and beyond. Uncover 5X more opportunities to boost engagement, prevent churn, and grow revenue.
Viewers won’t wait.
Neither should you.
One stalled stream. One buffering ad. One failed login.
That’s all it takes for a viewer to quit—and not come back.
Traditional Solutions
Other tools show you macro-level insights into viewer behavior after engagement drops, ratings fall, or revenue slips.
Conviva
Conviva delivers real-time visibility into all viewer cohorts, revealing what’s happening right now—and why.
By analyzing real-time viewer cohorts across devices, platforms, CDNs, and app versions, Conviva reveals:
Where performance is breaking down
Which cohorts are affected
Why it’s happening, with root cause in seconds
Fix issues fast. Scale what works.
Real time isn’t a feature. It’s your competitive edge.
Proven results from the world’s leading streaming platforms.
Streaming leaders worldwide use Conviva to improve experience, accelerate fixes, and protect and grow revenue—at massive scale.
53.5M
viewers streamed flawlessly during a record-breaking sports live event
10.4%
boost in TVOD rentals via smarter content discovery
99%
faster issue resolution for a Spanish-language broadcaster during a major live stream
$360K
in ad revenue preserved through early detection of delivery failures
How streaming leaders optimize performance with Conviva.
Flawless Streaming at Massive Scale
The Challenge
A major broadcaster needed to deliver flawless video to over 50 million concurrent viewers during a live sports event.
The Conviva Advantage
- Real-time session insights across every device, CDN, and region
- AI-powered traffic routing to reduce latency under peak load
- Fine-grained, viewer-cohort monitoring to catch and resolve stream degradation instantly
The Result
53.5M peak concurrent viewers handled seamlessly.
More Rentals with Better Discovery
The Challenge
A leading TVOD platform saw strong traffic—but low rental conversion. Discovery friction was costing revenue.
The Conviva Advantage
- Tracked drop-off viewer cohorts during search and browse
- Isolated performance issues in older app versions
- Provided real-time engagement metrics to optimize placement
The Result
10.4% increase in rental engagement from optimized content placement.
Rapid Recovery from Streaming Failures
The Challenge
A top Spanish-language broadcaster faced playback failures on Vizio devices during a critical live event.
The Conviva Advantage
- AI alerts flagged anomalies instantly
- Root-cause analysis identified a faulty player regression
- Viewer cohorts were segmented and isolated in seconds—no log chasing
The Result
Issue resolved 99% faster. 100K+ viewers protected.
No need for war rooms.
Ad Revenue Saved Before It Was Lost
The Challenge
A European sports network saw timeout errors disrupting mid-roll ads—jeopardizing revenue during a premium match.
The Conviva Advantage
- Identified the affected cohort before complaints surfaced
- Tracked ad failure timing to a third-party service integration
- Prioritized the fix based on revenue impact
The Result
$360K in ad revenue preserved with proactive anomaly detection.
Want results like these?
Why Conviva?
Built for product teams who need precise answers and automation—not dashboards.
Full visibility across the product stack.
Conviva connects viewer experience, engagement, and technical performance directly to business outcomes—so you can:
- Pinpoint the root cause of playback stalls, app errors, and viewer drop-offs
- Correlate CDN issues, ABR instability, and player regressions with real user impact
- Tie performance degradation to dips in engagement, ad revenue, and retention
No more hunches. Just real-time answers that drive results.
Pinpoint which guests are dropping off.
Every stalled stream, failed login, or broken interaction has a fingerprint.
Conviva reveals it in real time—before it becomes churn, or lost revenue.
- Which viewer cohort is affected: Android TV users, app version 6.1.4, crashing on “Watch Now,” using WiFi in rural areas
- What broke the experience: Slow module load, entitlement sync issue, app crash post-login
- Why it matters: Viewers abandon the session, ad impressions drop, support tickets spike
Conviva ties every issue to a cause, an impact, and a fix—automatically.
Prioritize what’s hurting revenue.
Conviva’s AI sees what others miss—automatically and with full context. It scans viewer cohorts to detect issues in playback, app behavior, and ad delivery before your Business KPIs slip.
- Categorizes insights into sudden anomalies, slow degradations, and standout outliers
- Prioritizes by viewer impact, revenue risk, and urgency
- Pinpoints root cause across players, CDNs, and third-party services—no digging required
Clarity on what’s going wrong, what’s going right, and how to turn both into growth.
Turn every insight into action—without waiting on devs.
- Define flows like startup, playback success, or ad completion—without tagging
- Create KPIs across experience, engagement, and monetization—no code required
- Explore cohort-level viewer insights instantly, without waiting on data teams
No dev dependency. No backlog. Just speed, clarity, and product momentum.
Turn viewer journeys into revenue.
From app launch to playback, content discovery to in-session engagement—every viewer journey is shaped by performance, personalization, and system behavior.
Here’s how a typical viewer journey unfolds—
and where friction quietly builds:
01 App Launch
Action: a viewer lands on the homepage of your website or mobile app
- Common issues: feature product tiles fail to load, hero banners don’t render, or performance lags on specific devices or OS versions
02 Sign Up or Sign In
Action: the viewer attempts to log in
- Common issues: slow response times, session drops, multi-factor authentication delays
06 Post-Session
Action: the viewer returns to the home screen
- Common issues: after watching, playback state isn’t saved. Watchlists don’t update. Ratings don’t persist—eroding return engagement
03 Home Screen Experience
Action: the viewer looks for shows or movies
- Common issues: server delays, irrelevant results, missing room and flight inventory from certain airlines and hotels suppliers
05 Video Playback
Action: they press play
- Common issues: the video buffers endlessly, entitlement fails silently, or nothing plays—without a clear error message
04 Search & Discovery
Action: the viewer searches
- Common issues: filters are broken, results are irrelevant, or search freezes—often tied to platform or app version
With Conviva, you can define key journeys as flows—like login, product discovery, checkout, or loyalty sign up, catered to your application—without code.
Each flow includes built-in metrics like starts, completes, duration, and error rate, so you can monitor performance in real time and uncover issues at the micro-cohort level.
What Conviva delivers.
Playback Performance at Scale
Find hidden friction in high-impact flows—and fix it before it costs you.
Frictionless App Experiences
Get viewers to content faster by identifying crashes, resolving friction points, and optimizing flows—without tagging or dev dependency.
Stronger Ad Outcomes
Fix ad delivery failures in real time. Improve fill and completion rates where they matter most.
Smarter Content Delivery
Track every flow across mobile, web, and kiosk—with micro-level customer cohort precision.
Actionable Video Benchmarking
Refine flows, campaigns, and offers with real-time cohort insights.
Unified Visibility that Drives Product Velocity
Stop tool sprawl and wasted time comparing dashboards. Connect the dots so product, engineering, and ops can act as one.
Powered by the
Conviva Operational Data Platform.
A modern approach to how data flows, computes, and turns into action.
1. Ingest
Capture every interaction, experience, and technical performance signal from every user—instantly, cost effectively, and in full fidelity. No sampling. No delay. No blind spots.
2. Activate
Transform raw telemetry into business-ready metrics. Define flows, KPIs, and performance milestones without tagging or code changes.
3. Compute
Conviva continuously calculates metrics across millions of dimension combinations—device, app version, region, network condition—so you see how every customer cohort is actually experiencing your product.
4. Automate
Say goodbye to alert fatigue. Conviva baselines expected behavior, detects anomalies, segments impacted cohorts, and identifies root cause automatically.
5. Ask
Explore live user experience with zero friction using a clean user interface. No SQL. No backlog. No analyst required. Just answers. Instantly.
Get Results
Not just faster dashboards. Not just better visualizations. A fundamentally new foundation for real-time performance analytics—purpose-built for teams who need to move fast, fix smart, and never fly blind.