The State of Streaming in 2022 – Which Devices Dominate?

While more saturated streaming markets like North America and Europe are starting to stabilize, there are still plenty of growth opportunities throughout the world. And any growth after such massive expansion over the past two years is good news for both streaming publishers and streaming viewers.

Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.

During the pandemic, streaming adoption accelerated beyond expectation, skyrocketing to new heights with every passing quarter. However, as they say, all good things must come to an end. In the case of global streaming consumption, this means a stabilization as the pandemic-driven gains are maintained and a new bar set for what normal looks like in entertainment.