In the past 30 days Joe Biden had his best month ever on Twitter in terms of engagements per post, engagements per video, and audience growth, according to Conviva, the leader in global streaming media intelligence. A look at the monthly averages since the beginning of the year show a steady increase by Biden in average engagements per post, average engagements per video, and increase in followers until his passing of Trump in all three metrics in September.
Biden out engaged Donald Trump on Twitter in terms of average engagements per post in the last 30 days (September 14–October 13), during which time Biden averaged 148.6k engagements per post while Trump averaged 136.1k engagements per post.
Biden also tallied his best video engagement yet in the past 30 days, but was slightly edged out by Trump after overtaking him during the month of September.
A look at the follower growth of both accounts shows Biden has also been growing his follower count faster than Trump in the past 2.5 months. Trump currently has 87.3 million followers on Twitter compared to Biden’s 11 million.
A breakdown of types of engagements per Tweet show that, while Biden is closing the gap, Trump still has the upper hand when it comes to retweets but as of September Biden surpassed Trump in generating more likes per tweet.
While Biden has gone head to head with Trump on his home turf of Twitter, Trump still has a significant lead in engagements on Instagram. The one area on Instagram that Biden has edged out Trump is in follower growth in the past 2 months, picking up more Instagram followers than Trump in August and September.
It’s no surprise that Trump is popular on Facebook and his engagement numbers continue to illustrate just how true that is. To his credit, Biden continues to increase steadily although he remains behind.
Note: All data was collected using Conviva Social Insights. The last 30 days refers to September 14 through October 13.