Leadership
Boost Ad Revenue in 4 Steps with Conviva Analytics
BlogUse Conviva to get the streaming analytics insights you need to maximize ad engagement, improve the quality of experience, and significantly boost your ad revenue.
Marketing Optimization
The Definitive Guide to Audience Retention
BlogAudience retention is the key to growth in the increasingly competitive business of video streaming. Learn how to use data to target it.
Password Sharing: To Convert or Not Convert?
BlogOur password sharing feature allows you to identify the primary household using a set of credentials and associated households.
Why Your Streamer’s Marketing Team Needs a Continuous Measurement Analytics Solution
BlogThere is little doubt that we are living in the streaming age. As every major media company has introduced a…
Case Study: Latin American vMVPD
Customer StoryWhen the vMVPD’s engagement, marketing, and programming teams gained access to Conviva, they recognized that data could not only help them to make better decisions, but it was also a valuable tool in helping them measure the success of these decisions. The team operationalized Conviva’s data solutions and leveraged insights to increase minutes watched per viewer, boost content diversity consumed per viewer, improve marketing tactics, and optimize their application flow.
Why Behavioral Segmentation is Crucial for Streaming Platforms
BlogStreaming services can now gauge what their viewers watch, how long they watch it, what problems they face during the process, which devices they use, where they like to watch, average viewing time, abandonment patterns, and binge-watching habits—among many, many more metrics at the census level.
Growing and Engaging your Streaming Audience
BlogHow do you leverage your viewer data to create a strategy around engagement, retention, and churn reduction? It’s possible to build a robust viewer retention strategy as long as you have the right data. Here, we guide you through the four areas you should be leveraging data to grow and engage your audience.
Measuring Household Reach to Understand Password Sharing
BlogThe publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.
The Pressure is On: 3 Ways to Boost Content Discovery and Engagement on a Crowded Playing Field
BlogIt’s critical for streaming providers to focus on engaging their viewers, fine-tuning their promotion strategies, and leveraging social media so they can gain a competitive edge and grow their market share. Here are three ways to get started.
How Streaming Publishers are Using Community-driven Marketing to Increase Viewer Engagement
BlogHow do you stand out amid a constant stream of content on social media? Netflix and other top streaming providers have adopted an enlightened strategy to increase their engagement and effectively promote their programming: audience-segmented social accounts.
