Use Conviva to get the streaming analytics insights you need to maximize ad engagement, improve the quality of experience, and significantly boost your ad revenue.
When the vMVPD’s engagement, marketing, and programming teams gained access to Conviva, they recognized that data could not only help them to make better decisions, but it was also a valuable tool in helping them measure the success of these decisions. The team operationalized Conviva’s data solutions and leveraged insights to increase minutes watched per viewer, boost content diversity consumed per viewer, improve marketing tactics, and optimize their application flow.
Streaming services can now gauge what their viewers watch, how long they watch it, what problems they face during the process, which devices they use, where they like to watch, average viewing time, abandonment patterns, and binge-watching habits—among many, many more metrics at the census level.
How do you leverage your viewer data to create a strategy around engagement, retention, and churn reduction? It’s possible to build a robust viewer retention strategy as long as you have the right data. Here, we guide you through the four areas you should be leveraging data to grow and engage your audience.
The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva's proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.
It’s critical for streaming providers to focus on engaging their viewers, fine-tuning their promotion strategies, and leveraging social media so they can gain a competitive edge and grow their market share. Here are three ways to get started.
How do you stand out amid a constant stream of content on social media? Netflix and other top streaming providers have adopted an enlightened strategy to increase their engagement and effectively promote their programming: audience-segmented social accounts.