Upcoming Webinars

Conviva Chalk Talk - Advanced Social Content Tagging

December 9, 2020 | 1pm EST

Register

With today’s social analytics tools, no one should ever spend more time aggregating data than analyzing it. Additionally, it’s a mistake to leave your content strategy up to “gut feelings” on what works. Truly understanding what type of content performs best, on which platform, for different demographics can be a game-changer for your social strategy.

Learn from the Conviva Social Insights creator himself, Nick Cicero, on best practices for tagging, organizing, and reporting on your social content to increase engagement, save time, and drive new revenue for your organization. In this advanced social Chalk Talk, we’ll discuss, draw, and diagram:

  • How automated content tagging can save you hours of time.
  • Different strategies for segmenting and analyzing your cross-platform social content.
  • Why organizing content into series will allow you to sell branded content more easily.
  • How to sell branded content based on guaranteed impressions.
  • How to identify what types of content resonate best with which demographics on which platforms.
  • How to measure and align brand objectives with KPIs.

This advanced VIVAcon webinar session is recommended for senior social media managers, researchers, and digital marketers within any organization.

  • Panelists

    Nick Cicero Vice President at Strategy, Conviva

    Nick joined Conviva with the acquisition of his company Delmondo in 2018. Nick is focused on extending Conviva’s portfolio of video measurement capabilities with Social Insights, a comprehensive cross-platform social video intelligence product.

  • Topics
    • How automated content tagging can save you hours of time.
    • Different strategies for segmenting and analyzing your cross-platform social content.
    • Why organizing content into series will allow you to sell branded content more easily.
    • How to sell branded content based on guaranteed impressions.
    • How to identify what types of content resonate best with which demographics on which platforms.
    • How to measure and align brand objectives with KPIs.

Research Deep Dive: Conviva’s State of Streaming - Q3 2020

December 16, 2020 | 1pm EST

Register

Conviva’s State of Streaming provides industry insights based on the most comprehensive and diverse streaming media data set in the world. Explore the latest report with the authors as we dive into the trends defining streaming content, advertising, and social media in 2020.

This year has been anything but predictable, with streaming patterns unlike anything we’ve seen before. Q2 was marked by a decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms. Will Q3 continue or buck these trends, what surprises will emerge, and how will the world reopening affect viewing, sports, and social media engagement?

In this VIVAcon webinar, we will walk through the latest data from Conviva, provide industry context, and discuss what additional trends we see emerging as the year comes to a close.

  • Panelists

    Mike Metzler – Digital Marketing Manager at Conviva

    Paula Winkel – Director of Marketing at Conviva

Watch Past Webinars

Working Together: The Intersection Organic and Paid Social Content

October 7, 2020 | 1pm EST

Watch

In today’s ever-changing social landscape, paid and organic social strategies are more closely intertwined than ever before in order to achieve an organization’s goals in social media, including driving conversion, engagement, awareness, and more.

The unfortunate reality for many organizations is that paid and organic social teams rarely work as closely as they should. Often paid social is siloed in another part of the business or with a partner agency that may use different creative resources, have conflicting goals, or even different measurement KPIs to prove success.

The truth is that there are immense benefits to both sides working in collaboration towards a unified vision.

In this webinar we talk with the teams working on both sides of the social coin on why it’s important to develop a cohesive persona that applies to both organic and paid, what there is to learn from one another, and how to improve the execution of social campaigns.

  • Panelists

    Aaron Grossman – Director of Content at Portland Trail Blazers

    David Long – Digital Marketing Manager at Portland Trail Blazers

    Zak Damman –  Director, Digital Activation at Learfield IMG College

    Jack Patterson Vice President – Digital & Social Media at Learfield IMG College

    Marley Pelta – Senior Manager, Digital at Wolf Entertainment

    Nick Cicero – Vice President, Strategy at Conviva