Is Content King? An Insider’s View of the Streaming Industry
Nov TBD | 1pm EST
Bill Gates wrote the words “Content is King” in a 1996 essay. In it, he describes the future of the Internet as a marketplace for content. Now, in 2020, while content is still clearly king, it is one of myriad factors that go into becoming a successful streaming service.
While content may seem simple on the surface, for instance buy a wildly popular show (like The Office for which NBC paid 500 million) or make a lot of original programming and hope for a hit (like Netflix with 371 original movies and TV shows in 2019), the business of content has gotten increasingly complex as streaming services build and buy their war chest of syndicated shows, original content, and live programming.
As part of the VIVAcon webinar series we talk with an industry insider on the evolution of the streaming business, where the industry is headed, and how to leverage content to become king.