Unlock the Full Value of Social with Conviva’s Social Insights

February 24, 2021 | 1pm EST

With social platforms changing almost daily, today’s marketers and content producers spend too much time trying to keep up with collecting data versus acting on it. Wouldn’t it be nice to have a single, aggregated view of every post, video, GIF, link, image and story you publish across all major social media platforms?

Conviva’s Social Insights provides comprehensive cross-platform social media intelligence to help brands understand their viewer journey across Facebook, Instagram, YouTube, Twitter, Snapchat, and TikTok®. Leading content producers such as CNN, NFL, TED and UEFA trust Social Insights to help optimize content strategies, drive engagement, and run more efficiently.

Join our live demo on Wednesday, February 24 to see how Conviva’s Social Insights solution helps:

• Streamline reporting
• Make better content decisions
• Understand content trends
• Benchmark against competitors
• Drive more revenue

• Panelists

  Nick Cicero, Vice President Strategy at Conviva

• Topics

  See how Conviva’s Social Insights solution helps you:

  • Optimize your social media strategy with data-backed intelligence
  • Increase engagement and deliver content that drives revenue
  • Gain a competitive edge with social leaderboards

Conviva Chalk Talk - Advanced Social Content Tagging

December 9, 2020 | 1pm EST

With today’s social analytics tools, no one should ever spend more time aggregating data than analyzing it. Additionally, it’s a mistake to leave your content strategy up to “gut feelings” on what works. Truly understanding what type of content performs best, on which platform, for different demographics can be a game-changer for your social strategy.

Learn from the Conviva Social Insights creator himself, Nick Cicero, on best practices for tagging, organizing, and reporting on your social content to increase engagement, save time, and drive new revenue for your organization. In this advanced social Chalk Talk, we’ll discuss, draw, and diagram:

• How automated content tagging can save you hours of time.
• Different strategies for segmenting and analyzing your cross-platform social content.
• Why organizing content into series will allow you to sell branded content more easily.
• How to sell branded content based on guaranteed impressions.
• How to identify what types of content resonate best with which demographics on which platforms.
• How to measure and align brand objectives with KPIs.

This advanced VIVAcon webinar session is recommended for senior social media managers, researchers, and digital marketers within any organization.

• Panelists

  Nick Cicero Vice President at Strategy, Conviva

  Nick joined Conviva with the acquisition of his company Delmondo in 2018. Nick is focused on extending Conviva’s portfolio of video measurement capabilities with Social Insights, a comprehensive cross-platform social video intelligence product.

• Topics
  • How automated content tagging can save you hours of time.
  • Different strategies for segmenting and analyzing your cross-platform social content.
  • Why organizing content into series will allow you to sell branded content more easily.
  • How to sell branded content based on guaranteed impressions.
  • How to identify what types of content resonate best with which demographics on which platforms.
  • How to measure and align brand objectives with KPIs.

Working Together: The Intersection Organic and Paid Social Content

October 7, 2020 | 1pm EST

In today’s ever-changing social landscape, paid and organic social strategies are more closely intertwined than ever before in order to achieve an organization’s goals in social media, including driving conversion, engagement, awareness, and more.

The unfortunate reality for many organizations is that paid and organic social teams rarely work as closely as they should. Often paid social is siloed in another part of the business or with a partner agency that may use different creative resources, have conflicting goals, or even different measurement KPIs to prove success.

The truth is that there are immense benefits to both sides working in collaboration towards a unified vision.

In this webinar we talk with the teams working on both sides of the social coin on why it’s important to develop a cohesive persona that applies to both organic and paid, what there is to learn from one another, and how to improve the execution of social campaigns.

• Panelists

  Aaron Grossman – Director of Content at Portland Trail Blazers

  David Long – Digital Marketing Manager at Portland Trail Blazers

  Zak Damman –  Director, Digital Activation at Learfield IMG College

  Jack Patterson Vice President – Digital & Social Media at Learfield IMG College

  Marley Pelta – Senior Manager, Digital at Wolf Entertainment

  Nick Cicero – Vice President, Strategy at Conviva

Research Deep Dive: Conviva’s State of Streaming - Q3 2020

December 16, 2020 | 1pm EST

Conviva’s State of Streaming provides industry insights based on the most comprehensive and diverse streaming media data set in the world. Explore the latest report with the authors as we dive into the trends defining streaming content, advertising, and social media in 2020.

This year has been anything but predictable, with streaming patterns unlike anything we’ve seen before. Q2 was marked by a decline in global advertising demand, the ascendance of smart TVs, the continued market share dominance of connected TV devices like Roku and Fire TV, and the changing ways viewers are connecting with social platforms. Will Q3 continue or buck these trends, what surprises will emerge, and how will the world reopening affect viewing, sports, and social media engagement?

In this VIVAcon webinar, we will walk through the latest data from Conviva, provide industry context, and discuss what additional trends we see emerging as the year comes to a close.

• Panelists

  Mike Metzler – Digital Marketing Manager at Conviva

  Paula Winkel – Director of Marketing at Conviva