Tune in and watch experts from Conviva along with our customers the Miami Dolphins and Advanced Local share best practices and cover fresh examples of branded content campaigns done efficiently, and done right. We also provide the steps to start selling branded content on your social channels. Other topics include:
- Pricing content and building a rate sheet for advertisers
- How to report on branded content
- How to estimate branded content organic delivery
- Case studies and experiences from the Miami Dolphins and Advance Local
Your Session Hosts:
- Nick Cicero, SVP of Strategy. Nick founded and was the CEO of Delmondo prior to its acquisition by Conviva in November of 2018.
- Alex Parker, Director, Digital Marketing at Miami Dolphins and Hard Rock Stadium. Alex is a seven-year veteran of the Dolphins organization and has worked to develop the Dolphins strategy for digital content distribution and monetization that has lead them to being the League leader in branded content video views.
- Steven Ibanez – Director of Social Engagement at Advance Local. Steven is responsible for developing revenue channels through distributed content for local newsrooms all throughout America. Advance Local is the 9th largest news organization in the U.S.