Information Architecture Whitepaper

Actionable Insights Lead to Measurable Outcomes

Actionable Insights Measurable Outcomes | Conviva

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TV businesses have many options for counting. Nielsen calculates the number of TV viewers for a show; comScore counts the number of viewers of an asset; Omniture or Google Analytics count any number of events in a web page. It is therefore easy to acquire the ‘what.’ The ‘why’ is far trickier to derive.