致力于流媒体优化的实时
视频大数据智能分析平台
每一个视频流。每一个播放屏幕。每一秒。
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每一个视频流。每一个播放屏幕。每一秒。
不要对观众的观看体验置之不理。利用实时、不间断的测量来监管您的流媒体视频业务在每个视频流、每个播放屏幕、每秒钟的内容及广告效益。自动侦测、解决、优化观看体验质量 (QoE) 问题,实现零瑕疵的视频效果。
Conviva 的体验洞察产品套件通过全球最大且最值得信赖的流媒体视频数据集,持续地对视频内容和广告进行观众体验统一测量。减少观众流失,避免库存浪费,加速解决问题,并确保视频分发更可控。
借助全球最值得信赖的视频情报数据,在恰当的时刻主动推送相关 QoE 信息,让您实时了解播放质量,为良好的观影体验保驾护航。
自动识别影响观众体验的问题,从而降低观众流失率并最大限度地提高观众参与度。理解业务指标,在用户收到影响前定位并解决问题。
没有对比的数据是无意义的。以同行为基准,对最新的行业和竞争趋势采取行动,同时明确自身的优势和劣势。
更好地了解您的观众,提升流媒体视频业务。在自有和受操控的平台以及社交媒体上,追踪观众的足迹来提供更加个性化的体验。通过统一的流媒体视频和社交媒体数据,深入了解观众的需求,从而更好地吸引不断壮大的观众并变现。跨平台激活目标受众及内容,赢得并留住赞助商。
Conviva 的受众洞察将平台内容和社交推广数据相结合,让您对您的观众有前所未有的了解。创造更多符合用户需要的内容,削减不必要的投入,确保观众的满意度并且获取新用户。
通过不断完善的洞察,可以了解您的观众在家庭层面不同时间、地点、内容、应用和设备上的行为。提高观众参与度和品牌忠诚度。
无缝识别出吸引观众并维持其关注度的内容。通过更深入地了解您观众的独特偏好,完善您的内容和社交策略。
打通平台内容和社交媒体的数据,以驱动在内容采购,市场推广,数据研究等方面的业务决策。
广告洞察在监控我们的视频广告方面发挥了重大作用,帮助我们发现无法播放或播放质量较低的广告。正是由于能够发现问题所在,我们才能将问题快速解决并为观众提供最佳的观看体验。
— CBS 互动公司视频货币化和运营副总裁 Jarred Wilichinsky
要想在流媒体电视市场保持领先,你必须不断推动技术创新的边界,并为下一步的发展而努力。Sling 多次做到了这一点,我们最近的下一代架构即是证明。Conviva 一直为实时流媒体情报树立标准,并通过最新一代的体验洞察再次验证这一点。
— Sling TV 工程高级副总裁 Christine Weber
作为一家正在快速扩张的全球体育广播公司,数据构成了我们保持成功的核心角色。每当推出一个新市场,了解特定地区的用户行为、设备人口统计和平台基础设施的细微差别就显得至关重要。为了更好地提供我们热情的用户所期待的全球体育直播服务,我们选择 Conviva 作为我们的重要战略合作伙伴。
— DAZN 运营部 Nick Grimwood
Conviva 全面的流媒体测量数据一直是我们流媒体平台值得信赖的真实数据来源。
— Canal 数字公司首席产品与数字主管 Tone Krohn Clausen
Hulu 快速扩张的业务需要对我们的视频和客户系统有深入和详细的了解。与 Conviva 的合作让我们能够在直播和点播服务中实时获得细微的洞察,帮助我们保持领先地位。
— Hulu 内容业务运营和数字供应副总裁 David Baron
有了内容洞察,我们对观众观看流媒体的内容、地点、时间、方式有了更深入的了解。为了继续投资发展中的华纳传媒并且壮大我们的各个品牌,Conviva 将始终是我们的战略合作伙伴。
— 华纳传媒数据平台与战略运营副总裁 Robert Jones
为每个市场的观众定制外宣和内容策略,我们从中看到了巨大潜力。Conviva 的内容洞察将帮助我们加深对用户观看内容偏好和行为的理解,来继续提供最佳娱乐体验。
— Vrio(前 DirectTV 拉丁美洲分公司)OTT 与数字技术助理副总裁 Allen Hankins
抖音是 NASCAR 五年多来的第一个新平台。我们的团队花费了大量的时间来创造引人入胜的频道内容,Conviva 的抖音分析将使我们不仅能在发布方面靠数据推动决策,还能以一种所有内部利益相关者更好理解的方式来分享成功故事。
— NASCAR 社交媒体战略总监 Chris Littman
Conviva 的社交洞察令向 Instagram 故事投入资源和时间变得不费吹灰之力。通过每天看到的数据,我们不断发现我们的内容在增长和被消费,而且可以轻易地进行动态调整。今年,我们与接管团队进行了更紧密的合作来为他们提供更好的指示,让他们了解在我们的账户上发布什么 Instagram 故事时是最有效的,正因如此,增长仍在继续。
— NCAA 数字和社交媒体副总监 Chris Dion
我们拥有的工具和数据合作关系对我们的成功至关重要。我们与 Conviva 社交洞察保持着良好的合作关系。他们为我们提供了很棒的资源。无论关于参与度还是关于其他指标,他们都在我们的工作中发挥了重要作用。
— NASCAR 分析与洞察副总裁 Norris Scott
没有 Conviva 社交洞察为我们提供的指标和策略,就没有我们坚实的投资回报率,我们今年的社交视频获得的 10 多个奖项也就不可能实现。
— 思科公司社交媒体负责人 Carmen Collins
在过去的一年里,通过完全遵从分析结果的指示,我们的 Instagram 故事渗透率增加了 100%,平均渗透率增加了 150%。这离不开密切关注 IG API 提供的 KPI,并相应地运用我们的学习成果。 我们有很多工具和平台可使用,但 Conviva 除了惊人的平台性能外,区别于其他服务提供商的关键地方在于服务我们的客户经理。为我们服务的 Conviva 经理有如我们品牌团队的一份子。他们总是投入大量的时间和精力在工作和提出看法上,来帮助我们将内容表现得更好并且积极指出我们可改进的地方,而不是等到我们提出具体某个问题。为我们服务的 Conviva 团队在我们日常使用平台的过程中发挥了巨大的作用,他们也是我们与这个平台合作为公司带来最大价值的原因。
— 维亚康姆集团旗下 Awesomeness 品牌数字营销经理 Rosty Elkun
在 30 亿个应用程序中,每天分析 1 万亿个数据事件,遍布 180 个国家。
跨屏幕、以观众为中心,为每个视频流的每一秒提供视频情报。
完整、一致、AI数据驱动,相关且可操作,适用于整个组织。
旨在推动决策,使参与度、收入和投资回报率最大化。
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