Discover how a single atomic counter caused a major slowdown in Conviva's high-scale streaming analytics platform. This post unpacks the concurrency pitfalls behind a mysterious latency spike and offers lessons for Rust developers working with DAGs, actor models, and shared state.

When your north star business metric — whether it’s conversions, engagement, bookings, or another KPI — declines, do you immediately know why? How long does it take to get answers? How many people need to be involved? And how often do you never actually pinpoint the cause? On the flip side, you want to increase conversions. Do you know what levers to pull or are you always guessing?

If your dashboards show a KPI drop but can’t explain why, you’re flying blind. Conviva reveals exactly who’s affected, why it’s happening, and what it’s costing you—so you can fix issues faster and protect revenue before it slips away.