Conviva’s Video
AI Platform

A new and unique measurement and analytics architecture for the next generation of TV

When the internet was built, video was not part of the equation. In order for the internet to support broadcast-like TV delivery on a mass scale, it's key to bridge the gap between viewing expectation and viewing realization. Measuring video quality where it happens in the player, with the consumer where it matters is the first step. While the physical internet is limited, it can be virtually controlled in the moment by utilizing the right combination of data and intelligence.

At Conviva, we are constantly watching the video playing experience, and constantly diligent in the moment, and every moment. This diligence results in the reduction of the time to resolution and consequent impact of any issues as soon as, or even before, they are visible to a consumer viewing either live or on-demand video. Conviva’s ecosystem analytics grant this visibility to all parties involved in the video delivery process, removing the burden from the video publisher and sharing the responsibility of providing the best quality of experience possible for the consumer.

experience globe

This ever-changing experience data is used to retrofit the internet. Enabling the appropriate turning of software knobs to control the internet virtually, has ultimately resulted in improved quality of experience (QoE). We do this every moment of every day across the globe to adapt the physical, static internet to the dynamic, ever-changing needs of high-quality, TV viewing at global scale. Today each consumer essentially has their own TV channel, and consumer expectations are moving faster than the physical internet can satisfy.

couple with tablet

The experience data collected is correlated with the viewing time on Conviva’s Video AI Platform so that consumer engagement can be maximized. We make engagement a data-driven outcome based on these actionable QoE analytics in the player. Conviva uses data and intelligence to bridge the gap between internet video limitations and consumer viewing expectations — making the physically impossible, virtually possible.


Founded in 2006 by Dr. Hui Zhang and Dr. Ion Stoica, Conviva has assembled a world-class team with a unique mix of capabilities led by seasoned experts who are passionate about changing the business of internet TV delivery.

  • Dr. Hui Zhang Co-founder and Chief Executive Officer
  • Dr. Ion Stoica Co-Founder and Chief Technology Officer
  • Aditya Ganjam Chief Product Officer
  • Scott Gibson Chief Financial Officer
  • Ed Haslam Chief Marketing Officer
  • Brad Kancigor General Counsel
  • Samir Mehta Chief Operating Officer
  • Lan Nguyen VP, HR & Workplace
  • Sean St. Clair SVP, Global Sales
  • Keith Zubchevich Chief Strategy Officer
Dr. Hui Zhang

Dr. Hui Zhang

Co-founder and Chief Executive Officer

As Conviva’s co-founder and Chief Executive Officer, Dr. Zhang brings 20 years of pioneering research experience to the design and build of the company’s media control platform. As a professor of computer science at Carnegie Mellon University (CMU), Dr. Zhang has established himself as one of the world’s leading authorities on Internet Quality of Service (QoS), video streaming, network control and Internet architecture.

Dr. Zhang is credited with teaching and mentoring many computer network researchers who are now in industry (Facebook, Google, IBM, Microsoft) and academia (University of California, Berkeley, Rice, Purdue). In particular, he supervised Ion Stoica’s 2001 award-winning Ph.D. dissertation on Internet QoS. In addition, his End System Multicast (ESM) research group at CMU pioneered the overlay multicast architecture and developed the world’s first peer-to-peer live streaming system. His paper on ESM won the ACM SIGMETRICS Test of Time Award in 2012 for its significant impact on research, methodology, application and transfer in the last decade. His 4D research project advocated the network control architecture that separates control logic from data devices, and was the precursor to the Software Defined Networks (SDN) initiative.

Dr. Zhang was elected to be a Fellow of ACM in 2006 and received the Alfred Sloan Fellowship in 2000. He received the National Science Foundation Career Award in 1996 and held the Finmeccanica Chair in Computer Science at CMU from 1998 to 2001. Prior to co-founding Conviva, Dr. Zhang served as chief technology officer of Turin Networks from 2000 to 2003.

Board of Directors

  • Dr. Hui Zhang
  • Dr. Ion Stoica
  • Peter Sonsini
  • Ashu Garg
  • Dr. Carl Ledbetter