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Conviva Leaps From Video Analytics To Bidstream Data With First Ad Tech Partnership

The streaming analytics company Conviva released its first ad tech product, a contextual data integration with The Trade Desk, on Thursday. Conviva places a sensor in publishers and programmers’ videos or streaming content. The sensor isn’t a third-party data collector…

Press Release

Conviva and The Trade Desk Partner To Improve Contextual Advertising for Premium Streaming Publishers

Conviva, the intelligence cloud for streaming media, and global advertising technology leader The Trade Desk, have entered a first-of-its-kind partnership to provide the streaming advertising industry the contextual content signals needed in the bidstream to improve their connected TV campaigns…

News

Marketing with Stories 2021

Marketers also give LinkedIn low marks for its Story feature set. As Nick Cicero, vice president of strategy at video analytics firm Conviva, put it, “There’s nothing about the [newer] Story components that differentiates them from the other platforms.”

News

Why Gallery Media is writing songs for brands on TikTok and Instagram

“Creating your own sound gives a brand even more identity,” said Nick Cicero, vp of strategy at streaming and social intelligence company Conviva. “The TikTok audience isn’t just about having an affinity for the artist, but rather an affinity to…

News

The honeymoon is over for streaming services: Here’s where the major players stand

Comcast’s NBCUniversal, ViacomCBS, AT&T’s WarnerMedia and Discovery are among the companies that launched streaming video services during the pandemic. Fueled by hundreds of millions of people at home, streaming video was one of the big winners of the pandemic, with…

News

State of Streaming Ads Ignites Contention, Report Shows

While the so-called “streaming wars” may be in full swing, with advertisers and platforms chomping at the bit to innovate new ways to reach consumers, few of the major players agree on the state of the rapidly evolving industry, according to…

Press Release

New Data Shows $30 Billion Streaming Advertising Disconnect Among Publishers, Brands and Consumers

Conviva's inaugural State of Streaming Advertising 2021 report provides premium streaming publishers a roadmap on how to grow their streaming ad revenues, tap into the $30 billion upside that exists in streaming advertising today, and engage their viewers in the process.

Press Release

New Conviva Report Shows Streaming Continues to Grow in Asia as Viewers Embrace Smart TVs and Connected TV Devices

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Asia report for Q1 2021 today, revealing that while time spent streaming in Asia grew by a moderate 15% year over year – as compared with 36% globally – Southern Asia experienced a massive 151% increase. What’s more, for the first time ever, on-demand streaming superseded live streaming in Asia.

News

Asia Streaming Habits Swing to On-Demand and Larger Screens (Report)

Consumers in Asia spent 15% more time using streaming services in the first quarter of 2021 than they did in the same period of last year. That growth lagged the global increase of 36% recorded by analytics firm Conviva. But Asia showed two…

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