Heard on the Street – 1/25/2024

Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.

Shifting The Focus To Experience-Centric Observability

User experience is increasingly magnified as we leverage digital platforms for everything. In an unfortunate twist, it's the user experience that too many digital businesses neglect while trying to stand out in today's hyper-competitive landscape.

605 Collaborates With Conviva to Enrich Cross-screen Measurement​ of Content and Advertising Across Premium Video

605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s cross-platform measurement reporting, at scale, will enable new levels of analysis, accuracy and data actionability to drive meaningful outcomes.

iSpot Inks Agreement with Conviva to Bring Network Streaming Data Into Cross-Screen Program and Ad Measurement Platform

Spot, the real-time TV measurement company, today announced a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. The agreement accelerates the time to market for cross-platform program ratings and will give iSpot the unique ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.