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Ad Tech Companies Are Partnering To Better Measure Cross-Platform Video Audiences

Last month two audience measurement/ad tech companies, iSpot and 605 both competitors to Nielsen, announced a partnership with Conviva. Conviva is a global streaming analytics company that provides data in real time to subscribers.
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Press Release

605 Collaborates With Conviva to Enrich Cross-screen Measurement​ of Content and Advertising Across Premium Video

605, a global leader in television and cross-platform measurement, analytics and attribution, announced today a data and technology collaboration agreement with Convi​v​a, the leading streaming a​nalytics platform. This collaboration will bring de-duplicated, standardized data to video and advertising industry customers worldwide, enabling full-census measurement of content and advertising across premium video. Standardizing publisher first-party streaming data as the foundation for 605’s cross-platform measurement reporting, at scale, will enable new levels of analysis, accuracy and data actionability to drive meaningful outcomes.
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Press Release

iSpot Inks Agreement with Conviva to Bring Network Streaming Data Into Cross-Screen Program and Ad Measurement Platform

Spot, the real-time TV measurement company, today announced a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. The agreement accelerates the time to market for cross-platform program ratings and will give iSpot the unique ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.
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