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Conviva Announces Streaming Platform Expansion Solving Audience Measurement Challenges Globally

Conviva, the continuous measurement platform for streaming media, today announces the availability of its technology and real-time data to enable end-to-end advertising audience measurement for its publisher customers and their ecosystem partners. Conviva’s global streaming audience measurement technology promises…

Press Release

Conviva for Service Cloud Now Available on Salesforce AppExchange, the World’s Leading Enterprise Cloud Marketplace

Conviva today announced it launched Conviva for Service Cloud on Salesforce AppExchange, empowering premium publishers to arm their streaming customer care agents with direct access to the most relevant streaming performance data.

News

The Most Important Companies in Online Video Tech

Conviva – Keith Zubchevich, President and CEO – With 3.3 billion sensors in video apps across the globe, monitoring 1.8 TRILLION events per day, Conviva justifiably calls itself “#1 in streaming analytics.” In addition to helping its customers provide the…

News

How Social Media and TV Advertising Boost Content Discovery

A new report from Conviva, “State of Streaming: Content Discovery,” suggests that 38% viewers find a new show “by chance.” It also gives some tactical advice for what content providers can do about it. First up: advertising remains critical, provided…

Press Release

Conviva Releases New Data on IGTV Growth, Performance and Share of Instagram

Conviva, the continuous measurement platform for streaming media, released its 2021 IGTV Benchmarks report today, detailing how brands are using IGTV as well as how Instagram’s long-form video feature is faring overall. The report, which analyzed more than 25,000 accounts,…

News

Future of TV Briefing: Instagram’s IGTV may not be a star on the platform but solidifies itself in a supporting role

More than three years after its debut, IGTV accounted for 10% of in-feed posts in the first half of 2021, according to Conviva. The video measurement and analytics firm examined the feed posts — not including Instagram’s TikTok-rivaling short-form video…

Press Release

New Conviva Data Reveals How Consumers Discover Streaming Content – and the Implications for Publishers

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Content Discovery report for 2021 today, revealing how consumers find new streaming content to watch. The report showed content streamed for the first time was discovered in four…

News

Streaming Content Discovery: Beyond Chance, Ads, Word-Of-Mouth Are Main Drivers

As the number of streaming service options — and the numbers being used by consumers — have multiplied, content discovery challenges are consistently cited as one of the top drawbacks of the streaming experience. Now, Conviva has released a study…

Press Release

New Conviva Data Reveals Streaming in Europe Holding onto Pandemic Gains with 19% Year-over-year Growth

Conviva, the intelligence cloud for streaming media, released its State of Streaming: Europe report for Q2 2021 today, revealing streaming growth in Europe held onto pandemic gains, growing 19% year over year and outpacing global streaming growth (13%) for the…

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