Welcome to insideBIGDATA’s “Heard on the Street” round-up column! In this regular feature, we highlight thought-leadership commentaries from members of the big data ecosystem. Each edition covers the trends of the day with compelling perspectives that can provide important insights to give you a competitive advantage in the marketplace.
User experience is increasingly magnified as we leverage digital platforms for everything. In an unfortunate twist, it's the user experience that too many digital businesses neglect while trying to stand out in today's hyper-competitive landscape.
In the fast-paced world of digital streaming, the ability to scale and adapt is crucial for delivering high-quality user experiences. With millions of users engaging with dozens of apps at a time, operations teams need the scale and agility to monitor and optimize every individual user experience in real-time. It’s a massive scale challenge.
This past Saturday’s playoff game represented the highest day of internet use in US history. NBC Sports reported that Saturday’s Chiefs / Dolphins game reached 27.6 million viewers, ranking as the most streamed event in US history. Conviva is proud to continue our eight year partnership with NBC Universal.
User experience is a complex subject. Many digital businesses, big data platforms, and observability and analytics solutions have tried to find a way to represent it effectively, but the effort, manpower, and budget required to get even a small glimpse of what users are encountering on the front-end of digital platforms has been unsustainable.