In the second of a blog series spotlighting the variety of people and roles at Conviva, Tanmoy Thakur shares what it’s like being a software developer, why he chose Conviva, and more. What brought you to Conviva? I have been…
Read more
Conviva Blog
IAB Tech Lab Preview: Challenges in Measurement on Connected TV Devices
On June 9, IAB is hosting a virtual event on Connected TV (CTV) and video advertising that will cover everything from privacy, brand safety, and ad fraud to delivery, sales, measurement, and interactivity in CTV advertising. Our very own CMO,…
Read more
Team Conviva Spotlight: A Day in the Life of a Product Designer
In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more. As a product designer, what’s your typical day like? When I…
Read more
OTT 101: Your Guide to Streaming Metrics that Matter
Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
Read more
Top Three Features to Look for in a Streaming Ad Measurement Solution
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. We saw print advertising shift to digital and a robust ecosystem of display ad technology.…
Read more
OTT 101: The History and Future of OTT Streaming
For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
Read more
ServiceNow and Conviva Team up to Take on Streaming Experience and Customer Care Challenges
Providing an exceptional streaming experience is a not only good business, but it’s also now expected by consumers. Let a customer down and it will be very hard to win them over again. And as streaming providers adapt to the increased demand for content, providing a first-rate customer and streaming experience…
Read more
How the 2020 Live Sports Shutdown Altered the Streaming Industry
When live sports disappeared for the better part of the year, it meant the streaming industry had to pivot, innovate, and maybe most importantly—experiment. Ultimately, many of the changes were successful. Here are 10 trends we saw emerge last year that are likely to continue. …
Read more