Conviva Blog

Marketing

Transform your Customer Care Experience with Conviva + Salesforce

Customer experience reigns supreme As the streaming industry becomes more competitive, delivering exceptional customer care experiences remains a key area of differentiation for businesses to drive customer loyalty and combat churn. 81% of companies compete based on customer experience. The…
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QoE

Engineering Challenge: Integrating with a Billion Sensors

A billion sensor points. The number alone is remarkable, but when you consider that each sensor is continuously collecting and processing data, including content and ad metrics, from any device that can play video, that number becomes downright astonishing.
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QoE

Engineering Challenge: What it Takes to Manage Video Big Data Effectively

Big data is inherently difficult to manage because—as the name implies—there’s a lot of data. But when it comes to big data associated with video, it’s even more of a challenge because you’re dealing with non-uniform data.  Many people don’t think about how vast the streaming ecosystem is. Say,…
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Advertising

Publishers: The New Tech Companies 

Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers are transforming into technology companies. This means that TV networks now have direct relationships…
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