In The News
75% of Viewers Abandon Poor Video Experiences within 4 Minutes, Place Blame across Service Providers, Device Platforms and ISPs
Stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback, according to new findings in an inaugural report from Conviva.
Conviva, a specialist in OTT video experience optimisation, has released the findings of its inaugural report, which found that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.
A new consumer survey report from Conviva titled “How Consumers Judge Their Viewing Experience: The Business Implications of Sub-Par OTT Service” highlights the importance of video experience now that OTT has become a part of everyone’s everyday life.
Dr. Hui Zhang, Co-Founder and Chief Executive Officer of Conviva, discusses how operators can leverage the iterative publishing process to drive optimized viewing experiences and maximize consumer engagement.
The delivery optimization company finds that viewers quickly stop watching poor video and often leave the site that’s providing it.
For all the hype around HBO and Showtime cutting the cord and launching standalone video services this year, it’s important to note that customers won’t care if the streaming experience on those products is terrible.
Everybody and their brother is getting into the over-the-top space now, and nearly four out of ten broadband households now subscribe to some service. A new report out today from Conviva, however, shows that consumers don’t suffer bufferers (and other ills) easily, and as more entrants move in, customer satisfaction might loom even larger.
Liberty Global, the largest international cable operator, has tapped into real-time data processing and quality of experience reporting for its Horizon Go app via a deal with Conviva.
Liberty Global has already deployed Horizon Go in seven European countries, with more on tap, said Conviva, which is providing the MSO with a granular look at the customer viewing experience, identifying potential issues that could cause buffering. Conviva’s system matches the real-time data it collects with conditions occurring on the Internet and uses a predictive algorithm to avoid traffic jams and to find the most optimal path for streaming video.