In The News
Millennials don’t find videos; videos find them, according to February 2015 research by Trendera.
When the trend forecasting and brand strategy firm asked US millennial internet users how they found videos, nearly four in 10 said they saw what videos were recommended for them. Fully 37% subscribed to certain channels so that their favorite content would come to them when available, 36% relied on online trends to tell them what to view, and just over three in 10 looked at what their friends on social had shared.
March Madness 2015 was a success in terms of many metrics including ratings, ad revenue, audience size and live stream volume – all of which should come as little surprise as the event breaks records in these areas annually. But perhaps the most important stats are ‘missing’ in action.
The metric in question is perhaps the most important, given the rise of the event, to all stakeholders in live event streaming. The length of the average stream (duration) is what’s likely under wraps and could tell the industry the most about viewer engagement, especially when compared to numbers from past March Madness streaming.
Simon Jones being interviewed live at Connected Media IP NAB2015
A colleague of mine was considering ditching his Time Warner Cable subscription in favor of PlayStation’s new Vue TV service, which streams live TV over the Internet.
It has a user-friendly menu and the option to record programs, plus it allows him to watch shows easily through his PlayStation 4 — and a basic package, with more than 50 channels, costs $49.99.
I’m pleased to present the 267th edition of the VideoNuze podcast with my weekly partner Colin Dixon of nScreenMedia. First up this week, Colin shares highlights from a new study from Conviva showing how important video quality is, and how low viewers’ tolerance for subpar experiences have become.
For part 2, Hui Zhang, Co-Founder and Chief Executive Officer of Conviva, examines how operators can move iterative publishing theory to practical application to maximize consumer engagement.
Conviva, a company that provides video experience optimization solutions in partnership with top tier media companies and premium OTT video broadcasters and operators, recently shared findings from its report “How Consumers Judge their Viewing Experience”, highlighting that stream interruptions, inadequate picture fidelity and other poor streaming experience issues prompt nearly three-quarters of all OTT video viewers to give up in the first four minutes of playback.
Netflix and its local competitors’ push into Australia could face significant challenges with a report stating 75 per cent of people abandon subscription video-on-demand services after poor viewing experiences.
Do you stop watching online video if the picture breaks up, freezes or displays the dreaded ‘buffering’ message? If so, you’re not alone.
With so many device types and operating environments, ensuring a video service shines on the most popular platforms sounds like a good compromise to satisfy the most customers. However, consumers don’t think that way. New data from Conviva shows that if your OTT video service disappoints on one screen, you may lose them on all.