In The News
Although the quality of streaming video may be improving at a modest pace, it’s not improving nearly fast enough for the majority of video viewers.
In a new study on the state of video streaming released Monday, Conviva Inc. reported that consumers are notably less tolerant of video buffering delays and other playback problems than they were just two years ago. In one sign of this growing intolerance, the study found that the amount of time lost from a viewing session with a 1% increase in buffering more than doubled from three minutes in 2011 to eight minutes in 2013. This indicates that viewers switched away from videos with buffering issues a lot sooner than before.
A recent report by Conviva has found that 75% of viewers abandon poor video experiences, which include stream interruptions and inadequate picture fidelity, within four minutes and place the blame across service providers, device platforms and ISPs.
European media services company Arkena has signed an agreement with OTT video experience optimisation software company Conviva to help it to expand market presence in France and the Nordic countries by using the Conviva Global Intelligence Report. The product provides insight into rapidly changing consumer expectations by analyzing over 5 billion streams a month.
Media services group Arkena has turned to OTT audience analytics and quality assurance specialist Conviva to provide data from its Global Intelligence Report to help it expand its busienssin france and the Nordic markets.
Conviva said its report, based on analysis of 50 billion streams across the globe annually, providing insights into changing consumer expectations, is giving Arkena an overall view of the OTT ecosystem that has already enabled the latter to secure a significant partnership with a large broadcaster in the Nordics. Conviva’s data benchmarked Arkena’s pan-European CDN infrastructure and how it was performing against the larger industry, according to the company.
The number of multiscreen devices used within each household worldwide has reached the highest point yet, averaging two devices, such as a smartphone or tablet, per three-person home. And they’re present in 28 percent of households across the globe, according to a new study released by Conviva.
However, the quality of streaming video still varies widely, despite improvement, the company said in its 2015 Viewer Experience Report. And wireless carriers such as AT&T (NYSE: T) and Verizon (NYSE: VZ) play a key role in ensuring quality on mobile devices.
Conviva, a provider of multiscreen delivery services, collected data during 2014, measuring almost 2 trillion events across 50 billion streams, according to Conviva’s Simon Jones, VP of marketing, and Keith Zubchevich, chief strategy officer, in an interview with FierceOnlineVideo during NAB 2015.
Conviva, the OTT video optimisation specialist, has released the findings of its third annual Viewer Experience Report, which found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up. Consumers no longer simply expect a service to work, they demand that it provide a high-end experience. Delivering a top-notch experience to each and every viewer has never been more complex — nor more fundamental — to acquiring and retaining an audience.
Playback interruptions remain a key issue for multi-screen viewing but video start failures are decreasing, finds new research.
Video start failures have decreased by almost half to an all-time low of 2.6% while buffering and low resolution experiences remained relatively unchanged from 2013, according to Conviva’s 2015 Viewer Experience Report.
For each 1% of interruptions experienced, 14 minutes of viewer engagement is lost on average, showing that playback interruptions are still the biggest enemy in a multi-screen environment, said the OTT provider.
Internet video start failures are diminishing but other factors remain relatively unchanged, according to a new report from Conviva.
Conviva’s third annual Viewer Experience Report found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up.
In all, video start failures have decreased by almost half to an all-time low of 2.6 percent while buffering and low resolution experiences remained relatively unchanged from 2013. Such interupptions remain costly too: 14 minutes of viewer engagement is lost on average for each 1% of interruptions experienced.
Whether it is traditional TV or new services such as over-the-top (OTT), quality of experience (QoE) impacts the profitability of every digital media business, says research from Conviva.
In its third annual Viewer Experience Report the provider of OTT video experience optimisation found that even as audiences swell and potential subscription revenue balloons, the challenges to building a sustainable OTT service are piling up.