Precision Delivery Intelligence

Subscriber Protection Powered by Video AI Decisioning

The Internet wasn't made for video

Conviva’s Precision Delivery Intelligence is a video AI data feed, that allows publishers to do multi-CDN resource optimization. The optimization is based on policy-based decision intelligence that is configured via Experience Insights for setting cost and performance thresholds based on a publisher's OTT business goals. Precision provides video AI delivery optimization that controls CDN costs while optimizing the viewing experience.

Maximize Multi-CDN Performance with True Video-Centric Load Balancing

Traditional CDN load balancers weren’t designed for OTT video and can even compound delivery issues by misreading video-centric feedback. Conviva’s Precision Delivery Intelligence is the only purpose-built system for managing video stream distribution across a publisher’s delivery network.

Powered by Conviva’s global Video AI Platform, Precision continually measures, monitors, and analyzes comprehensive video-centric sensor metrics generated at the player level and uses an advanced decision engine to make traffic redistribution recommendations across all available delivery resources.

By monitoring the sensor data for video-specific signs of trouble, such as video start time failures and bitrate and rebuffering ratio, and automatically reallocating resources to avoid viewer degradation, Precision helps OTT publishers ensure service resiliency, fueling high viewer engagement, satisfaction, and growth.

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Redistribute CDN Traffic to Meet Any Business KPI or Objective

Conviva’s viewer-centric sensor data gathered from video players across different CDNs, internet service providers (ISPs) and geographies gives OTT publishers a granular real-time view into the performance of every CDN in their delivery ecosystem. When combined with the Precision policy engine – which allows for the fine control of video delivery by CDN, geography, and costs – publishers now have the ability to not only redirect traffic to maximize quality but also define distribution policies to meet any business KPI.

With Precision Delivery Intelligence, publishers can set rules to redirect traffic based on quality and or cost, either to, for example, control expenses by leveraging a low-cost, high-performing CDN or reduce operational costs by focusing solely on quality, or using a mixed strategy that balances both considerations.

In every case, Precision gives publishers the intelligence and technology it needs to custom configure its redirection and resource optimization rules to meet any business or operational objective.

Leverage Application-Level Redirection Methodology to Fine-Tune Viewer Optimizations

Being able to see what’s happening at the video device or player level is key to heading off issues--like buffering or video start time -- that can degrade the viewing experience. This device or app-level view is at the core of the Precision API methodology and solution. As opposed to simplistic multi-CDN load balancers (which operate at the DNS level), Precision uses video AI at the application-level and so can use precise viewer QoE metrics and other granular parameters to fine-tune its optimization recommendations.

Service Resiliency

Publisher-specific video intelligence utilization to detect CDN service degradations — whether due to increased CDN load or outright failures.

Granular Redirection

Next generation app-level redirection methodology allows for precise client location and QoE delivering superior traffic shifting decisions.

Intelligent Mitigation

Global data-drive auto-detection and mitigation of CDN service disruptions at any scale, from isolated regional outages to wide area service degradations.

Simple and Scalable Integration

Single CMS integration to support any streaming protocol, device, or CDN and not inline with existing high availability video delivery traffic.

Subscriber Protection Powered by Video AI Delivery Optimization

Precision Delivery Intelligence is a delivery optimization data feed that informs traffic management between resources to ensure an optimal experience for video viewers. Precision relies on real-time, viewer-centric sensor data gathered from video players across different CDNs, service providers (ISPs) and geographical regions. This global dataset yields a very granular view into real-time user-level viewing performance of different CDNs and powers Precision to detect even the smallest, local CDN service deteriorations and offers redirection intelligence across CDN resources to maintain service. In addition to ensuring quality, the fine-tune control and global intelligence gives operations the flexibility to optimize delivery infrastructure performance using both cost and performance policies to meet any business KPI.