QoE

QoE

The Most Important Metrics for Video Streaming

With the arrival of Covid-19, our work, schooling, and entertainment have all started to take place at home. It’s for this reason that screen time has increased dramatically. According to Nielsen, video streams, as in total time spent online, rose…
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QoE

OTT 101: Top 5 Metrics that Matter for Tech Ops

Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the metrics that matter most when monitoring performance and diagnosing issues.   
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QoE

OTT 101: Your Guide to Streaming Metrics that Matter

Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
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QoE

OTT 101: The History and Future of OTT Streaming

For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
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Advertising

Why Ad Experience Matters – And What You Can Do About It

In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively.
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