Conviva Blog

QoE

Why Your Streamer’s Marketing Team Needs a Continuous Measurement Analytics Solution 

There is little doubt that we are living in the streaming age. As every major media company has introduced a streaming service to its customers, they’ve likely encountered costs and challenges that are unique to the technology. However, unless your…
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Social

4 TikTok Sports Insights and Trends for 2022

TikTok is growing faster than any other marketing platform online right now. Sports teams are flocking to TikTok to engage with their loyal fans and gain new ones with trendy, engaging content. But what teams stand out for their innovative…
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Marketing

Case Study: Latin American vMVPD

When the vMVPD’s engagement, marketing, and programming teams gained access to Conviva, they recognized that data could not only help them to make better decisions, but it was also a valuable tool in helping them measure the success of these decisions. The team operationalized Conviva’s data solutions and leveraged insights to increase minutes watched per viewer, boost content diversity consumed per viewer, improve marketing tactics, and optimize their application flow.
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Marketing

Case study: Mola Soars from Jakarta to London with Conviva

As Mola’s streaming business rocketed from Southeast Asia across Western Europe, they needed to break through the crowded streaming airspace over multiple continents. What’s more, the team could not be guided by the spotty quality of experience (QoE) data and viewer journey blind spots of today’s video analytics vendors. See how, with the help of Conviva, Mola has thrived in delivering quality streaming experiences to their customers the world over.
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Marketing

Why Behavioral Segmentation is Crucial for Streaming Platforms

Streaming services can now gauge what their viewers watch, how long they watch it, what problems they face during the process, which devices they use, where they like to watch, average viewing time, abandonment patterns, and binge-watching habits—among many, many more metrics at the census level.
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Marketing

Five Streaming and Social Media Takeaways From the Super Bowl

Super Bowl LVI confirmed much more than the year’s football champions. The massive event also provided a clear snapshot of the current state of streaming video and social media. Get insights into ongoing streaming challenges, evolving content, and synergies to tap into.
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