Whether it was allowing cookies to track users across the web or third parties owning their ratings, for decades publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers…
Read more ›Today, the return on investment in streaming advertising isn’t often fully understood. Take product placement, for example. How many viewers, on what types of devices, with what mix of demographics, in what geographies, saw your brand highlighted in the storyline…
Read more ›Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with no single source of truth, it can be time consuming…
Read more ›In the second of a blog series spotlighting the variety of people and roles at Conviva, Tanmoy Thakur shares what it’s like being a software developer, why he chose Conviva, and more. What brought you to Conviva? I have been…
Read more ›On June 9, IAB is hosting a virtual event on Connected TV (CTV) and video advertising that will cover everything from privacy, brand safety, and ad fraud to delivery, sales, measurement, and interactivity in CTV advertising. Our very own CMO,…
Read more ›TikTok is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. Conviva’s Social Insights data certainly backs this up, as we’ve…
Read more ›You really have to take your hat off to the NBA. Against all odds they pulled off two seasons, flawlessly, with both completely different than any other season in history. This year, a shortened season with a new play-in tournament…
Read more ›Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed post. Using Instagram’s interactive tools and features is a fantastic way to…
Read more ›Who had the best NHL season in social? Comparing this season’s data with last year’s, it is without a doubt the Florida Panthers that were most improved. The team increased average cross-platform engagements per post by an incredible 195% compared…
Read more ›User-generated content (UGC) puts fans first, especially in the world of sports and sports media. We often hear great stories about players, coaches, and cultures of teams or leagues, but as people increasingly want to be part of those stories—or create their own—it’s important to give representation to the fan. UGC helps put fans in front of…
Read more ›In the first of a blog series spotlighting the variety of people and roles at Conviva, Yi Yang shares what it’s like being a product designer, the most interesting thing learnt about the streaming industry, and more. As a product designer, what’s your typical day like? When I…
Read more ›The agency world is a competitive one. Not only do you have to keep your clients happy, but you also have to win against increasing challenges, innovations, and pressure. With new social networks, streaming platforms, trends, and influencers to follow, and even more fleeting viewer attention…
Read more ›Our recent 2021 TikTok Benchmarks and Strategy Guide for Brands showcased unequivocally that TikTok has become a significant focus for brands in the past year. Our research looked at over 900 individual brand accounts and saw accounts like Overtime, Guinness…
Read more ›Whether you’re a brand, agency, advertiser, streaming platform, or publisher, in today’s digital world, you need to understand streaming. We put together a guide to all things streaming metrics to help you not only understand the landscape, but also gain…
Read more ›Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms. We saw print advertising shift to digital and a robust ecosystem of display ad technology. More recently, long–form television content consumption has…
Read more ›From fit-fluencers to gyms to home workout services, the fitness industry has gone through a transformation in the past year as gyms were shuttered and services forced wholly online. Couple that with the rise of at–home streaming workout programs like Peloton and Beachbody, and it’s clear to see the industry is in the midst…
Read more ›For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
Read more ›Providing an exceptional streaming experience is a not only good business, but it’s also now expected by consumers. Let a customer down and it will be very hard to win them over again. And as streaming providers adapt to the increased demand for content, providing a first-rate customer and streaming experience…
Read more ›When live sports disappeared for the better part of the year, it meant the streaming industry had to pivot, innovate, and maybe most importantly—experiment. Ultimately, many of the changes were successful. Here are 10 trends we saw emerge last year that are likely to continue. …
Read more ›I want to celebrate Conviva’s ability to persevere and come out of a tough year even stronger. I’m particularly proud of our achievement in joining the ranks of Fortune’s Best Workplaces in Technology. We are passionate about putting our people first, even in challenging times, and this recognition proves that. To…
Read more ›In our previous blog, Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge, one of the challenges we examined was: Establishing privacy-safe segmentation. But what does this really mean and how are identity and segmentation evolving? First, let’s look at why segmentation is getting…
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