You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
Read more ›While we hoped to start the year off with new and uplifting energy, the unbelievably sad events from this week in the US Capitol are a harsh reminder that while social media has become a powerful tool to connect the…
Read more ›While Instagram Reels has received lots of attention for its similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok experience. The content, however, is very different. Spotlight videos feel significantly less produced and closer to classic Stories.…
Read more ›Why do you need a third-party social analytics platform? The first question in any software buying journey is: why? There are three main benefits to using a cross-platform social analytics solution: It saves you time. With today’s tools, no one should…
Read more ›Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
Read more ›In the past 30 days Joe Biden had his best month ever on Twitter in terms of engagements per post, engagements per video, and audience growth, according to Conviva, the leader in global streaming media intelligence. A look at the…
Read more ›The vice-presidential debate between Senator Kamala Harris and Vice President Mike Pence drove significant viewership across multiple channels, including across social media platforms, as viewers tuned in for the critical conversation. As potential successors to the two oldest nominees to…
Read more ›Over the last few years, many streaming video publishers have begun migrating their video ad technology from client side ad insertion to server side ad insertion (SSAI). With SSAI, ad creatives are inserted into the video stream as media segments with the same playback quality as that of the video segments. The primary objective in…
Read more ›2020 has accelerated the adoption of streaming and social as the primary ways the world consumes news and entertainment. Organizations have had to undergo fundamental shifts to their business models to adapt to these emerging trends. Today we are excited…
Read more ›In namesake, Instagram is one app. But for social media managers, crafting content for Instagram can feel like managing multiple social platforms. The Instagram feed, Instagram Stories, IGTV, and now Reels can all serve different purposes within the platform. These…
Read more ›The pandemic hit the sports industry quickly. Overnight social teams within sports organization had to change how they function and create content. With everyone working remotely, teams were forced to get creative and rebuild their social content strategy from the…
Read more ›Streaming providers have long been focused on Quality of Experience metrics. KPIs like buffer ratio, time-to-first byte, and average bit rate. But there are a host of other metrics much deeper in the streaming workflow that must be captured, analyzed,…
Read more ›The NBA teams settled into the bubble, completing their return to the season to determine seeding for the impending playoffs. Fans were hungry for a look at how their teams stacked up on the court and what life in the…
Read more ›There are not a lot of B2B HR departments out there that run social accounts that get more views on their Instagram Stories than even influencers do. Such an idea is almost laughable. HR departments are usually more likely to…
Read more ›Quality of experience (QoE) during every video stream is now even more critically important as competition in the streaming space continues to heat up. Time after time, Conviva data speaks to the fact that viewer engagement drops as QoE deteriorates. Continuous performance improvement is imperative to retain eyeballs and keep viewers coming back to a streaming…
Read more ›The NHL restart is heating up, both on and off the ice. After 9 straight days of hockey and over 40 games, the Stanley Cup Playoff bracket is set. There was heartbreak and more than a few surprises during the…
Read more ›Sports are officially back! The NBA jumped back into their season this past weekend, to the elation of basketball fans everywhere. The league has 22 of the 30 teams returning to determine playoff seeding with teams quarantined in a closed…
Read more ›Today we’re excited to announce the addition of Paid Social analytics for Facebook and Instagram Ads in Conviva Social Insights. The world of social media has provided many opportunities for organizations big and small to create communities and publish…
Read more ›Analytics are important for understanding what is going across a network, however, it’s impossible to sift through a multitude of data points and detect issues across ad and content performance. This is especially true with publisher platforms running on increasingly large tech stacks. For a publisher to scale…
Read more ›Baseball is back. MLB kicked off the 2020 season on Thursday, July 23rd with games all over the country. This welcome change of pace drove the MLB to new heights on social for the year. How high was their ascent?…
Read more ›TikTok® was download 315 million times during the first three months of 2020, more than any other app in history. TikTok®’s user base is growing well beyond Gen-Z and beginning to influence internet culture as a whole. Despite its widespread…
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