Conviva Blog

Marketing

Data and Decision-making: How the Numbers can Help Content Makers

Over the past few years, data has become an integral part of planning, creating, executing, and reviewing content. Many companies have had analytics teams for years, but more recently, these teams are handing over analytics tools to content makers to make decisions based on insights.  
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Marketing

Why Content Discovery in OTT Matters

With the over-the-top (OTT) streaming market going strong and the relationship between content consumers and services constantly evolving, it’s more important than ever to be aware of how your subscribers find your streaming content.
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QoE

Revolutionizing Video Streaming Technology

The main challenge in revolutionizing video streaming technology is devising a way to measure every second of every kind of content—live, short- and long-form, and social—across every type of device. Learn how it's being solved.
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Advertising

Audience Measurement Solutions for Advertising: 7 Questions to Ask

An audience measurement solution is an actionable data set that supports publishers in targeting audiences, quantifying campaign performance, and evaluating the success of ad campaigns. Here are seven important questions to ask as you evaluate options to solve for audience measurement in streaming.
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QoE

Case Study: Integrated Media Company

Learn how this integrated media organization used Conviva's unique combination of consulting, retention analysis, industry benchmarking, and performance reports to grow revenue and reduce churn.
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Marketing

Win Back Gen Z with OTT

Gen Z is often considered an elusive demographic. In a world of infinite content available on a seemingly endless number of platforms, it can be challenging to reach this generation that grew up in the era of social video. Learn how marketers can tap into this influential younger market segment.  
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