Conviva Blog

When the vMVPD’s engagement, marketing, and programming teams gained access to Conviva, they recognized that data could not only help them to make better decisions, but it was also a valuable tool in helping them measure the success of these decisions. The team operationalized Conviva’s data solutions and leveraged insights to increase minutes watched per viewer, boost content diversity consumed per viewer, improve marketing tactics, and optimize their application flow.

Once a streaming service is up and running, how does it continue to mature in the marketplace? With the exponential growth of new streaming and linear options, publishers must be able to keep an edge over the competition.

As Mola’s streaming business rocketed from Southeast Asia across Western Europe, they needed to break through the crowded streaming airspace over multiple continents. What’s more, the team could not be guided by the spotty quality of experience (QoE) data and viewer journey blind spots of today’s video analytics vendors. See how, with the help of Conviva, Mola has thrived in delivering quality streaming experiences to their customers the world over.

Chingari unlocked the vast breadth and depth of the Conviva measurement analytics pipeline to revolutionize their streaming business across the entire enterprise. Continuous measurement analytics fueled continuous optimization in a virtuous cycle of growth.

Streaming services can now gauge what their viewers watch, how long they watch it, what problems they face during the process, which devices they use, where they like to watch, average viewing time, abandonment patterns, and binge-watching habits—among many, many more metrics at the census level.

Super Bowl LVI confirmed much more than the year’s football champions. The massive event also provided a clear snapshot of the current state of streaming video and social media. Get insights into ongoing streaming challenges, evolving content, and synergies to tap into.