Conviva Blog

Advertising

State of Streaming Advertising 2021: Insights to power your business forward 

Conviva recently launched its State of Streaming Advertising 2021 report, which asked the same questions of advertising buyers and sellers, as well as consumers, to get a snapshot of where the streaming advertising market is today. To give you the information you need…
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Marketing

Transform your Customer Care Experience with Conviva + Salesforce

Customer experience reigns supreme As the streaming industry becomes more competitive, delivering exceptional customer care experiences remains a key area of differentiation for businesses to drive customer loyalty and combat churn. 81% of companies compete based on customer experience. The…
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QoE

Engineering Challenge: Integrating with a Billion Sensors

A billion sensor points. The number alone is remarkable, but when you consider that each sensor is continuously collecting and processing data, including content and ad metrics, from any device that can play video, that number becomes downright astonishing.   What is the sensor?  Conviva’s Stream Sensor is the basis…
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Advertising

Why a Streaming-first Technology is so Important for Your Ad Business

Running a digital video ad business is a challenge, but it’s also an increasingly important part of the monetization strategy for video content companies. It’s so challenging because first, there is the fragmented landscape of platforms where viewers are consuming content: phones, computers, and a variety…
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Social

How to Turn Your Social Data into Dollars for Sport

Whether you’re a media company or a sports organization, you should be using data across all facets of your business to increase revenue—from the content side all the way down to your accounting and HR practices. In our webinar Monetizing Sports Consumption: Using Data…
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QoE

Engineering Challenge: What it Takes to Manage Video Big Data Effectively

Big data is inherently difficult to manage because—as the name implies—there’s a lot of data. But when it comes to big data associated with video, it’s even more of a challenge because you’re dealing with non-uniform data.  Many people don’t think about how vast the streaming ecosystem is. Say,…
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Social

4 Tips to Elevate Your Storytelling

Storytelling. Is it an art? A science? Or maybe a balance of both? In the webinar Storytelling: Art or Science, Giuliano Giorgetti, Head of Digital Content of FIFA; Anmol Malhotra, Head of Sports Partnerships at Snapchat; and Nick Cicero, Vice President of Strategy…
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Marketing

Driving Revenue Through Branded Content on Social

Branded content has been around for decades, because it’s so effective. But why is it growing now and how can you take advantage of the tremendous revenue opportunity? In our webinar, Driving Revenue Through Social, Nick Cicero, VP of Strategy at Conviva, and Julia Campbell, General…
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