For some of us, streaming has always been a part of our lives. Others lived through the birth of the internet, and still others will remember a time when there were only a handful of TV networks and not even cable television. No matter how you experienced…
Read more ›Providing an exceptional streaming experience is a not only good business, but it’s also now expected by consumers. Let a customer down and it will be very hard to win them over again. And as streaming providers adapt to the increased demand for content, providing a first-rate customer and streaming experience…
Read more ›When live sports disappeared for the better part of the year, it meant the streaming industry had to pivot, innovate, and maybe most importantly—experiment. Ultimately, many of the changes were successful. Here are 10 trends we saw emerge last year that are likely to continue. …
Read more ›I want to celebrate Conviva’s ability to persevere and come out of a tough year even stronger. I’m particularly proud of our achievement in joining the ranks of Fortune’s Best Workplaces in Technology. We are passionate about putting our people first, even in challenging times, and this recognition proves that. To…
Read more ›In our previous blog, Deepen the Understanding of your Audience: 6 Ways to Overcome the Challenge, one of the challenges we examined was: Establishing privacy-safe segmentation. But what does this really mean and how are identity and segmentation evolving? First, let’s look at why segmentation is getting…
Read more ›As we await the frenzied end to this year’s March Madness, which saw more than few nail-biters and all the drama of heartbreak and jubilation, many fans are taking to social media to follow and support their favorite—or new favorite—teams. Engagements by the…
Read more ›The NCAA Women’s Basketball Tournament is now center stage. Round 2 just finished and the winning teams are gearing up for the Sweet 16 this weekend. As the players focus, so do the social media managers, getting ready for likely…
Read more ›March Madness Getting Sweet on Social The Sweet 16 is set and the remaining teams are gearing up for the rest of the Big Dance. But the players aren’t the only ones getting ready. The team’s social media managers are…
Read more ›2020 marked unprecedented changes and adaptions in everyday life, especially for sports teams and sports fans. As whole seasons were shortened or suspended, in-person attendance paused, and teams left to wonder what happens next, sports industries all over the world…
Read more ›In an age where attention is the ultimate currency, gone are the days when streaming and social media analytics can live in silos. Without a consistent way to track a viewer across all your platforms and their devices, you’ll never…
Read more ›In 2020, people found themselves suddenly homebound and consuming more media than ever before. Many people spent more time on streaming video and many of them cut the cord as new streaming services launched, blockbuster movies premiered in our living rooms, and major sporting events live streamed exclusively. With more options than ever,…
Read more ›Streaming has evolved. Increasingly, streaming is thought of in many different ways— mobile apps, Roku, smart TVs, video on your own website, and even social media all fit the definition. In an age where attention is the ultimate currency, gone…
Read more ›Over the past year we have seen a major shift on Twitter from just 280 characters of text and photos to premium video becoming a force in telling powerful stories. We’ve seen customers use video to document a global pandemic,…
Read more ›Until recently only limited types of social data were available to brands and businesses. But now you have access to so much data that you’re drowning in a sea of metrics, with no way to tap into it all. The…
Read more ›You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
Read more ›While we hoped to start the year off with new and uplifting energy, the unbelievably sad events from this week in the US Capitol are a harsh reminder that while social media has become a powerful tool to connect the…
Read more ›While Instagram Reels has received lots of attention for its similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok experience. The content, however, is very different. Spotlight videos feel significantly less produced and closer to classic Stories.…
Read more ›Why do you need a third-party social analytics platform? The first question in any software buying journey is: why? There are three main benefits to using a cross-platform social analytics solution: It saves you time. With today’s tools, no one should…
Read more ›Streaming video tech stacks have continuously increased in complexity as publishers scale their businesses, which has led to over 100 million points of potential failure that result in degraded video quality for viewers. The lift to ensure that content and…
Read more ›In the past 30 days Joe Biden had his best month ever on Twitter in terms of engagements per post, engagements per video, and audience growth, according to Conviva, the leader in global streaming media intelligence. A look at the…
Read more ›The vice-presidential debate between Senator Kamala Harris and Vice President Mike Pence drove significant viewership across multiple channels, including across social media platforms, as viewers tuned in for the critical conversation. As potential successors to the two oldest nominees to…
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