![Conviva Case Study](https://www.conviva.com/wp-content/uploads/2022/02/Blog-1200x600-4-600x284.png)
The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva’s proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.