The publisher wanted a strong understanding of the size of their audience to evaluate content decisions, support ad sales, and evaluate churn. Leveraging Conviva’s proprietary algorithm, they got a better understanding of their total reach for advertisers and a more accurate picture of content consumption.
As viewers worldwide gravitate towards the convenience and diversity of over-the-top (OTT) streaming services, the industry continues on the quest to provide the best possible viewer experience. Conviva, a leader in the digital streaming landscape, is at the forefront of this transformation.
Join our roundtable conversation with the TV Engineering and Operations team at Altice Portugal that were instrumental in launching MEO, Altice’s OTT offering, as we discuss prioritizing the user experience and activating user data to drive competitive advantage.
Elevate Your VoD or Live Broadcast Service with Conviva's Streaming Performance Index (SPI)