Efficient User Routing


Improve App Experience Routing

Conviva customers leverage user-centric analytics to optimize user routing and ensure efficient content delivery to every persona.

Business Problem

With ad-supported tiers, live sports add-ons, and kids profiles, there’s more provisioning and permissions for streaming applications than ever before. But how can you ensure every user is being directed to the right application experience based on their susbcription or profile type? Mistakes with user routing can break licensing agreements, violate content age ratings, or put revenue at risk by delivering content free of charge. Ensure every user gets the right app experience for them with efficient user routing and experience monitoring.

Conviva’s Solution

Conviva enables teams to develop custom metrics to monitor the application journeys of every user, segmented by on their account type and content permissions. Teams can create custom AI-powered alerting to detect any incorrect URL redirection to instantly address misallocation and avoid any permission violations or revenue loss.

For 15 years, Conviva has supported nearly
every major live event and every major streaming service launch.

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