Improve Ad Targeting


Reduce advertising fatigue and wasted inventory

Improve targeting accuracy which results in less wasted inventory. Use inventory efficiently, reducing ad fatigue and lowering churn.

Business Problem

Deliver better results to your advertisers. Improve ad targeting to ensure the right audience is served the right ad every time. Avoid wasting valuable ad inventory to meet advertiser guarantees.

Conviva’s Solution

Use Conviva to create segments based on the target audience and export the associated device IDs to the ad server for optimal targeting.

For 15 years, Conviva has supported nearly
every major live event and every major streaming service launch.

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