Conviva Leadership
ADVERTISING QOE
Improve Ad Targeting
BUSINESS IMPACT
Reduce advertising fatigue and wasted inventory
Improve targeting accuracy which results in less wasted inventory. Use inventory efficiently, reducing ad fatigue and lowering churn.
Business Problem
Deliver better results to your advertisers. Improve ad targeting to ensure the right audience is served the right ad every time. Avoid wasting valuable ad inventory to meet advertiser guarantees.
Conviva’s Solution
Use Conviva to create segments based on the target audience and export the associated device IDs to the ad server for optimal targeting.
