MARKETING OPTIMIZATION
Improve Campaign Performance
BUSINESS IMPACT
Increase new subscriber acquisition by targeting underperforming audience segements
Increase targeting accuracy and improve campaign results.
Business Problem
Reach the right audiences. Improve marketing campaign performance with enhanced audience targeting to make sure the right message reaches the right audience for every campaign you run.
Conviva’s Solution
Use Conviva to build hyper-targeted audience segments based on demographics, viewing behavior, engagement levels and more.