Conviva Leadership
MARKETING OPTIMIZATION
Marketing Attribution
BUSINESS IMPACT
Increase annual subscriber growth by 10% and lower churn
by 5%
A global streamer saves 5% of potential churn and maintains a 10% annual subscriber growth rate.
Business Problem
How can you tell if your marketing campaigns are actually driving new subscribers to your platform? Imagine your marketing spent months preparing a highly targeted acquisition campaign to an untapped segment of the market. They executed the campaign and saw great engagement, but they weren’t able to directly attribute subscriber acquisition to that campaign. Would you continue to invest in those marketing efforts? WIthout accurate subscriber acquisition insights, you can waste thousands of dollars on marketing campaigns that aren’t driving the results you want.
Conviva’s Solution
Conviva’s subscriber acquisition functionality allows you to capture segments of your target audience to understand how marketing activities increased subscriptions to your platform.
