Bellevue, Sept. 20, 2022 — iSpot, the real-time TV measurement company, today announced a data and technology collaboration agreement with Conviva, the leading streaming analytics platform. The agreement accelerates the time to market for cross-platform program ratings and will give iSpot the unique ability to deliver a unified ratings product that includes second-by-second, on-screen verification for all programming and advertising across a network footprint in a single platform.
iSpot, which has deals in place with multiple networks for currency testing and deployment, has been working with Conviva since January 2022, when it initially integrated data from Conviva’s internet-scale, census-level streaming pipeline to deliver the industry’s first next-day cross-platform rating that includes every moment of viewing for both programming and ads.
Conviva, which has unique, proprietary sensor-level technology implemented across mobile, tablet, web and smart TV apps, continues to work with iSpot to deliver dynamic first-party, de-duplicated content viewership data into iSpot’s Unified Measurement Platform. Content owners can easily authorize data from all of their streaming platforms and owned and operated web video players and have it delivered to iSpot around the clock.
“Conviva has proven it can deliver clean, accurate and contextualized streaming data at scale,” said Emily Wood, VP of Business Development at iSpot.tv. “This collaboration makes it easy for all our network partners to authorize their first-party streaming data for use in our currency products and beyond.”
The inclusion of network programming data made available through Conviva’s analytics enables iSpot to deliver complete cross-platform, advertising and program ratings the industry can use to verify person- and household-level viewership trends, establish benchmarks and transact on a P2+, P18 or advanced audience-based currency.
“As a streaming analytics company, we’re committed to enabling our customers and the broader industry to standardize their data and make it actionable in real time — anywhere and everywhere that delivers value for them,” said Marc Goldstein, Head of Strategic Partnerships for Conviva. “The iSpot platform is a natural destination for that data, and demonstrates both companies’ ongoing commitment to speed, quality, accuracy and transparency.”
“iSpot and Conviva’s collaboration has shown how to set a new bar for speed, accuracy and completeness,” noted Kelly Abcarian, EVP for Measurement and Impact, NBCUniversal. “We’re thrilled by the level of partnership for the benefit of the entire industry.”
iSpot.tv is a cross-platform TV measurement company trusted by brands and networks to deliver fast, accurate and actionable information the marketplace can use to transact on. Its real-time, always-on platform measures all phases of the TV advertising lifecycle, from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems to bring transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.
Conviva is the only global streaming analytics platform for big data that collects, standardizes and puts trillions of streaming data points in context, in real time. With Conviva, streaming businesses can understand real-world human experiences within seconds of observation and take action to grow their business ahead of the competition. The Conviva platform provides comprehensive, continuous, census-level measurement through real-time, server-side sessionization at scale. It includes first-of-its kind-innovations like time-state analytics and AI-automated data modeling. Using a single full stack sensor at the source, coupled with a single big-data pipeline, Conviva’s 60+ patent platform enables marketers, advertisers, tech ops, engineering and customer care teams to acquire, engage, monetize and retain their audiences. Conviva is dedicated to supporting brands like DAZN, Disney+, Hulu, Paramount+, Peacock, Sky, Sling TV and WarnerMedia as they unlock incredible opportunity with streaming analytics. To learn more, visit www.conviva.com.