Life at Conviva
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The Science
ADVERTISING QOE
Optimize Ad Packages
BUSINESS IMPACT
Improve ad revenue with targeted audience reach
Leverage household reach insights to optimize ad packages and increase potential ad revenue generation.
Business Problem
How can you develop an ad package that’s guaranteed to keep advertisers coming back for more? You need granular, hyper-targeted data to understand reach across your audience segments, so you can create an ad package that reaches the exact audience advertisers are looking for.
Conviva’s Solution
Use Conviva to unlock data on household reach of proposed ad packages that target demographics, specific content, time windows, geographies, etc.
