Life at Conviva
Conviva Leadership
The Science
ADVERTISING QOE
Optimize Ad Spend
BUSINESS IMPACT
Improve ad performances by identifying ad reach across audience segment
Launch intelligent ad campaigns designed specifically for each segment of your audience.
Business Problem
No one wants to waste precious ad dollars by targeting the wrong audience. Measure ad reach across target and non-target segments to identify wasted ad spend and optimize ad performance.
Conviva’s Solution
Conviva enables publishers to accurately measure how ad reach was distributed across audience segments to identify improvement opportunities.
