Optimize Ad Spend


Improve ad performances by identifying ad reach across audience segment

Launch intelligent ad campaigns designed specifically for each segment of your audience.

Business Problem

No one wants to waste precious ad dollars by targeting the wrong audience. Measure ad reach across target and non-target segments to identify wasted ad spend and optimize ad performance.

Conviva’s Solution

Conviva enables publishers to accurately measure how ad reach was distributed across audience segments to identify improvement opportunities.

For 15 years, Conviva has supported nearly
every major live event and every major streaming service launch.

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