MEDIA PIPELINE & DELIVERY
Prioritize Player Improvements
Increase minutes watched by 11-43 minutes per session, per user and increase ad impressions by +244M
A global streaming publisher improved viewer experience by 30% with just one app update. This correlated with higher viewer engagement and an overall increased ad and subscriber revenue.
How can you make sure the player updates you implement will actually have the impact you hope? Deliver stellar app performance by testing and quantifiably measuring specific adjustments across player versions.
Leverage Conviva’s hypercube engine to measure how differences in player version impact key metrics like SPI, VSF, and more.