Conviva’s 2022 European Football Social Report

For Europe’s top football leagues, the competition doesn't end once the final whistle has blown. Social media has become an increasingly important channel for teams and leagues to engage with their fanbase and discover new fans to connect with. But as more and more teams flock to social to build their brands and expand their fanbases, the competition for fans’ attention has only gotten more intense.

In this report, we take a deep dive into the top teams and leagues across European football to understand what strategies are winning on social. We analyzed and ranked performance for the top 130 teams across Europe’s 6 biggest football leagues to understand who is dominating engagement and who is taking an innovative approach to their social content.