Viewer Behavior Analysis


Build and nurture unique audience segments to prevent churn

Conviva customers drive higher ROI on their content investments by executing fine-grained viewer behavior analysis.

Business Problem

Make informed content investment decisions by measuring and detecting patterns in viewer behavior. Do fans keep tuning in to your newest show all season, or do they drop off after the premiere? Gain a comprehensive picture of what your viewers are watching, so you can be sure to deliver the kinds of content experiences that keep them coming back.

Conviva’s Solution

Use Conviva to build unique audience segments and filter viewer behavior data by multiple dimensions (including region, asset, genre, and more) to identify the kind of content your audience wants to see.

For 15 years, Conviva has supported nearly
every major live event and every major streaming service launch.

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