Life at Conviva
Conviva Leadership
The Science
MARKETING OPTIMIZATION
Viewer Behavior Analysis
BUSINESS IMPACT
Build and nurture unique audience segments to prevent churn
Conviva customers drive higher ROI on their content investments by executing fine-grained viewer behavior analysis.
Business Problem
Make informed content investment decisions by measuring and detecting patterns in viewer behavior. Do fans keep tuning in to your newest show all season, or do they drop off after the premiere? Gain a comprehensive picture of what your viewers are watching, so you can be sure to deliver the kinds of content experiences that keep them coming back.
Conviva’s Solution
Use Conviva to build unique audience segments and filter viewer behavior data by multiple dimensions (including region, asset, genre, and more) to identify the kind of content your audience wants to see.
