CONVIVA FOR ECOMMERCE
Conviva shows what’s driving performance now—or quietly eroding it.
Real-time, cohort-level insights that reveal 5X more opportunities to grow your business.
Your customers won’t wait.
Neither should you.
One failed promo code. One slow checkout. One broken discount banner. That’s all it takes for a customer to bounce—and buy somewhere else.
Traditional Solutions
Surface macro-level insights into customer behavior after engagement drops or revenue disappears.
Conviva
Deliver real-time visibility into all shopper cohorts, revealing the root-cause lead behind any issues.
By analyzing shopper cohorts—across devices, geographies, third-party systems, A/B test groups, campaigns, and promo codes—as they engage with your digital services, Conviva reveals:
Where carts are abandoned
Which flows are breaking
What’s costing you sales, retention, and lifetime value
Fix what’s broken. Scale what converts. Protect every moment that matters.
Why Conviva?
Built for product teams who need precise answers and automation—not dashboards.
Understand why key journeys fail.
Conviva connects customer experience, engagement, and system behavior with business outcomes.
- Identify why add-to-cart rates dropped, why checkout failed, or why promos didn’t convert
- Trace issues across devices, locations, and funnel steps to identify root causes
- Explain dips in average order value, conversion rate, or loyalty sign-up with clarity and confidence
Pinpoint which customers are getting stuck.
Every failed checkout, broken promo, or loyalty signup error has a fingerprint.
Conviva reveals it in real time—before it becomes lost revenue or customer churn.
- Who’s affected: iOS Safari users, app version 4.2.0, dropping off at checkout, using Apple Pay in Canada
- What broke: Promo code validation failed, cart total miscalculated, payment page timed out
- Why it matters: Shoppers abandon, revenue is lost, and support demand spikes
Conviva ties every issue to a cause, an impact, and a fix—automatically.
Prioritize what’s hurting revenue.
Conviva’s AI spots what others miss—automatically and with precise root-cause detail.
It scans customer cohorts to detect issues in checkout, add-to-cart, promos, and loyalty flows—giving clarity on what’s going wrong, what’s going right, and how to turn both into growth, all before your metrics slip.
- Categorizes insights into sudden anomalies, slow degradations, and standout outliers—so you catch friction early and learn from what’s working or not working
- Prioritizes by revenue risk, customer impact, and urgency—so you act fast on what matters most
- Pinpoints root cause across UX, systems, and customer behavior—no digging required
You can’t optimize what you can’t see.
- A campaign performs—but which customer cohort converted by the widest margin?
- A funnel improves—but which step lifted loyalty sign-up?
- A test wins—but can you explain why or scale it?
Traditional tools show outcomes. Conviva uncovers hidden upside.
- Double down on what’s working
- Fine-tune what’s not
- Optimize every step of the journey with confidence
Turn every idea into action—without waiting on your dev team.
Conviva auto-captures user actions and system responses, so product teams can:
- Define flows like checkout, add-to-cart, subscription upgrade, or campaign path
- Set KPIs without tagging
- Ask questions and test hypotheses instantly
No engineering dependency. No delays. Just product velocity.
Turn shopper journeys into revenue.
From homepage to checkout, every shopper journey is shaped by performance, personalization, and system behavior.
Here’s how a typical shopper journey plays out—and where conversion can quietly break down:
01 Entry Point
Action: a shopper lands on the homepage of your website or mobile app
- Common issues: feature product tiles fail to load, hero banners don’t render, or performance lags on specific devices or OS versions
02 Search
Action: they begin exploring
- Common issues: filters break, search results misfire, or product thumbnails load inconsistently—especially on mobile or international networks
06 Confirmation & Post-Purchase
Action: they wait for confirmation that the order has been placed successfully
- Common issues: Confirmation doesn’t load. Emails don’t send. Upsells or referrals don’t fire—leaving the experience incomplete
03 Product Detail Page (PDP)
Action: they open a product page
- Common issues: images don’t load, reviews time out, or “Add to Cart” fails—only for certain customer cohorts with distinct variants of browsers, app versions, or geographic location
05 Checkout & Payment
Action: they click “Place Order”
- Common issues: a payment provider times out, a zip code validation fails, or the final step hangs—hurting revenue without triggering alerts
04 Promo Application
Action: they enter a discount code
- Common issues: the code fails to apply, returns the wrong price, or crashes the page—usually for specific cohorts or regions
With Conviva, you can define key journeys as flows—like login, product discovery, checkout, or loyalty sign up, catered to your application—without code.
Each flow includes built-in metrics, including starts, completes, duration, and error rate, so you can track performance and spot issues by customer cohort in real time.
What Conviva delivers.
Optimized Conversions at Scale
Find hidden friction in high-impact flows—and fix it before it costs you.
Automated Root-Cause Resolution
No more Slack debates. No more war rooms. Get the exact answer, fast.
Frictionless Shopping Experiences
Continuously monitor how real users experience every step of your funnel—on every device, in every region, with ultra-low latency.
Data-Driven Product Optimization
Use customer cohort intelligence to spot what’s working—and what’s quietly killing conversion.
Protection from Third-Party Failures
Track how payment, shipping, and personalization partners impact UX—and revenue.
Unified Visibility that Drives Product Velocity
Stop tool sprawl and wasted time comparing dashboards. Connect the dots so product, engineering, and ops can act as one.
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Conviva Operational Data Platform.
A modern approach to how data flows, computes, and turns into action.
1. Ingest
Capture every interaction, experience, and technical performance signal from every user—instantly, cost effectively, and in full fidelity. No sampling. No delay. No blind spots.
2. Activate
Transform raw telemetry into business-ready metrics. Define flows, KPIs, and performance milestones without tagging or code changes.
3. Compute
Conviva continuously calculates metrics across millions of dimension combinations—device, app version, region, network condition—so you see how every customer cohort is actually experiencing your product.
4. Automate
Say goodbye to alert fatigue. Conviva baselines expected behavior, detects anomalies, segments impacted cohorts, and identifies root cause automatically.
5. Ask
Explore live user experience with zero friction using a clean user interface. No SQL. No backlog. No analyst required. Just answers. Instantly.
Get Results
Not just faster dashboards. Not just better visualizations. A fundamentally new foundation for real-time performance analytics—purpose-built for teams who need to move fast, fix smart, and never fly blind.