What Is Bandwidth?

Bandwidth is the volume of data that can be transmitted over the internet within a specified time frame. It plays a pivotal role in determining the quality and speed of video content delivery to your users. A higher bandwidth allows for the seamless transmission of larger volumes of video data, facilitating high-definition and smooth playback experiences. Adequate bandwidth is essential for preventing buffering issues and ensuring that your users can enjoy streaming content without interruptions. As app and video streaming services continue to offer content in varying resolutions, from standard definition to 4K and beyond, the availability and optimization of sufficient bandwidth become increasingly integral to delivering an exceptional viewing experience to audiences worldwide.

Leveraging Conviva’s Operational Data Platform empowers you to gain precise insights into your viewers’ experiences. This capability enables your teams to comprehend viewer engagement, diagnose potential issues, and optimize your stream performance, ensuring a consistently flawless experience for all of your users.