要求即時串流影片情報
Every stream. Every screen. Every second.
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Every stream. Every screen. Every second.
別把觀眾體驗交給運氣。活用即時、不間斷的測量參數來監控您串流影片事業之內容與廣告績效,橫跨每次串流、每個螢幕、每秒鐘。自動偵測、解決、並最佳化使用者體驗品質 (QoE) 問題,達到完美無瑕的影片績效。
Conviva 體驗洞察套組(Experience Insights Suite)運用全球最大、最受信賴的串流影片數據集,橫跨內容與廣告持續催生連貫的觀眾體驗。減少用戶流失、避免庫存浪費、加速解決問題、並確保影片傳輸的可預測性。
用全球最受信賴的影片數據情報來增添串流信心。主動在對的時機找出相關 體驗品質資料,即時暸解績效並保障觀眾體驗。
自動找出影響觀眾體驗的問題,減少用戶流失並最大化互動率。暸解業務影響並找到根本原因,在用戶受到影響前解決問題。
無背景的數據沒有意義。和同儕標竿比較,對最新業界與競爭趨勢做出回應,同時也可暸解自身優勢與弱點。
加強對觀眾之了解來改善您的串流影片業務。在自家與其他操作平台及社群媒體上描繪出使用者的觀看旅程,以提供更個人化的體驗。用連貫的串流影片及社群媒體情報,深度了解您的觀眾想要什麼,提高不斷成長之觀眾的互動並轉換成盈利。跨平台開發目標觀眾與系列內容,贏得並留住贊助商。
Conviva 的智能受眾分析 (Audience Intelligence)結合了串流影片與社群分析資料,讓您史無前例地暸解自己的觀眾。製作更多他們想看的內容,減少不受歡迎的成分,進而提高滿意度並吸引新用戶。
從持續精煉的觀眾行為情報數據中學習,細微到家戶層級,橫跨時間、地點、內容、apps 及裝置。培育觀眾互動與品牌忠誠度。
準確找出能吸引觀眾並留住他們注意力的內容。更深入地暸解您觀眾的獨特偏好來精煉內容與社群策略。
融合貫通內容與社群情報,以做出內容開發、行銷、研究等關鍵決策。
內建於 30 億個應用程式中
每日 1.5 兆個數據事件
已獲頒 46 項專利
「廣告洞察(Ad Insights)是監控我們影片廣告的有效工具,並協助我們找出沒被播放或成效不彰的廣告。此能見度讓我們得以快速解決問題,提供最佳觀看體驗。」
— CBS 互動 (CBS Interactive) 影片營收及營運 VP—Jarred Wilichinsky
「如想在串流電視市場保持領先,就需要持續挑戰科技創新的疆界,並為下一步發展作準備。Sling 已這麼做很多次了,最近的一次為我們的下一代架構。Conviva 不斷設下即時串流媒體數據情報的標準,並用新版體驗洞察(Experience Insights)再次設下高標。」
— Sling TV 工程部資深 VP—Christine Weber
「身為一個快速成長的全球體育播映商,數據在我們的持續成功中佔有中心角色。每進到一個新市場,暸解即時用戶行為、裝置統計資訊以及平台架構等區域性細微差異是關鍵。為了提供世界級服務給熱情訂閱用戶,並符合他們對實況體育賽事串流的期待,我們選擇 Conviva 作為關鍵策略夥伴。」
— DAZN 營運部—Nick Grimwood
「Conviva 完善的串流測量數據,一直以來都是我們串流平台的可靠資訊來源。」
— Canal Digital 產品&數位長—Tone Krohn Clausen
「Hulu 成長快速的事業,讓我們需要對影片及客戶系統有著深度並詳細之觀點。透過與 Conviva 的合作關係,Hulu 得以即時洞察橫跨實況與隨選服務的細節,讓我們保持業界領現地位。」
— Hulu 內容業務營運與數位供應 VP—David Baron
「有了內容洞察(Content Insights)後,我們得以更加深入地暸解觀眾們何時、何地、如何觀看哪些串流內容。我們持續投資發展華納媒體 (Warner Media),並找出品牌各處的成長機會,而 Conviva 將一直是我們的策略夥伴。」
— Warner Media 數據平台&策略營運 VP—Robert Jones
「我們在針對各市場觀眾之推廣與內容策略客製化中看到巨大潛力。Conviva 內容洞察(Content Insights)將協助我們加深客戶觀看內容偏好及行為的暸解,以持續提供最佳娛樂體驗。」
— Vrio(原拉丁美洲 DirectTV)OTT&數位科技 AVP—Allen Hankins
「抖音 是全國運動汽車競賽協會 (NASCAR) 超過 5 年來第一個新平台。我們團隊花了大量時間為頻道創造吸引人的內容,而 Conviva 的 抖音 分析資料不僅讓我們得以根據數據做出發布決定,也可以更淺顯易懂的方式與內部成員分享成功案例。」
— NASCAR 社群媒體策略總監—Chris Littman
「Conviva 社群洞察(Social Insights)大幅簡化了 Instagram 限時動態的資源與時間投入流程。日復一日看著數據,我們持續觀察到自家內容的成長與點閱狀態,且可非常快速又輕易的調整。今年我們與收購團隊更加緊密地合作,讓他們更加暸解執行官方 Instagram 限時動態時的最佳指標,因此績效持續成長。」
— 美國大學運動聯盟 (NCAA) 數位與社群媒體副總監—Chris Dion
「我們擁有之工具與數據合作關係是成功的要點。我們與 Conviva 社群洞察(Social Insights)有著極佳的關係。他們提供了非常好的結果。不管是互動率或其他數值,都在業務中扮演著重要角色。」
— NASCAR 分析資料&洞察 VP—Norris Scott
「如果沒有穩健的投資回報率 (ROI),我們社群影片今年拿到的 10 多項獎項都不可能成真,而從旁協助的就是 Conviva 社群洞察(Social Insights)所提供的數值與策略。」
— 思科 (Cisco) 社群媒體長—Carmen Collins
「過去一年我們完全遵從分析資料的指示,讓 Instagram 限時動態觸及率成長 100%,平均觸及率也增加 150%。這包含了密切注意由 IG 應用程式介面 (API) 提供的關鍵績效指標 (KPI),並相應運用在我們所學上 我們有許多可用的工具與平台,但讓 Conviva 脫穎而出的關鍵除了絕佳平台表現外就是Conviva的客戶經理了。我們的 Conviva 經理就好像是自家團隊成員一樣。他們總是花費大量的時間與精力投入工作,並提出能改善我們內容平台的見解,且會主動建議能改進的事項,而不是等著我們提出問題。Conviva 團隊在平台日常使用上發揮了極大作用,而他們就是我們得以用此平台為公司創造最高價值的原因。」
— 維亞康姆 (Viacom) Awesomeness 數位行銷經理—Rosty Elkun
內建於 30 億個應用程式中,每日分析 1 兆個數據事件,橫跨 180 個國家。
每次串流每秒鐘都有跨螢幕、以觀眾為中心的影片數據情報。
完整、連貫、人工智慧 (AI) 驅動的數據,互為相關又可依其作出行動,遍及全組織。
專為推動決策打造,以最大化互動、收益以及 ROI為主旨。
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