Don’t break the spell: Conviva releases latest findings on viewing behaviour

Despite Ofcom’s recent report on the rise of smartphone use, a recent study by Conviva found that large screens still rule, and while mobile is certainly important to them, respondents still use the PC more than any other device. Seventy-nine per cent said they use a computer to watch internet-delivered TV, though the next most popular was not a large screened smart TV, but the smaller screened tablet (47 per cent) and even smaller screened smart phone (26 per cent).