Reach is the holy grail of Instagram Stories. Brands may see a jump in reach for a single story, on a single day, but typically it is a struggle to maintain a consistent upward trajectory. Top 5 reasons it’s tough…
Read more ›What does it look like when democracy plays out in full view of the American public? Something like what we witnessed as Michael Cohen, Donald Trump’s “long-time fixer,” publicly testified before the House Oversight Committee. Streaming presents unique advantages for…
Read more ›The World Cup semi-finals provided the most engaging games of the series thus far, with an astronomical 83.8 minutes of viewing time on average per unique viewer. Compared to the 64.6 minutes of viewing time on average per unique viewer Conviva…
Read more ›Over the four games of the World Cup quarter finals, Conviva measured 75.8M attempts resulting in 63.5M successful plays and more than 23.3M hours viewed. The most streamed game of the series was Uruguay vs France, accounting for more than…
Read more ›A Streaming TV Audience Analysis A Quick Look Back to Set the Stage In the 2017 NBA Finals, King James fell short, much to the chagrin of Cleveland and to the joy of the Bay Area. As the historic fourth…
Read more ›What a tournament, what a month! March Madness once again stayed true to its name as for the first time ever in the first round, a 16-seed team upset a one-seed who was favored to win it all. This was…
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