Social

Social

5 Tips for Getting the Most From Your Branded Content

Rather than blatantly selling products, branded content takes a brand’s values and puts them at the forefront. So how can you use branded content to make money? 
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Marketing

Conviva’s Euro Cup 2020 Social Leaderboard

Since 1996, every four years, European audiences rally behind a singular team that represents their entire country in order to determine who has the best footballers in Europe. The 2020 Euro Cup, which was delayed until 2021 due to the…
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Marketing

Monetize your Audience: Three Stages of Digging into the Data

Over the last year in particular, the way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building a deeper catalog of content—both on social platforms and…
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Marketing

OTT 101: Metrics that Matter for Marketing

Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with no single source of truth, it can be time consuming…
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Marketing

TikTok® Marketing: Tips and Tricks from Brand Experts

TikTok® is closing in on one billion monthly average users with no signs of slowing down. The app has become ground zero for new trends, future celebrities, and global movements. Conviva’s Social Insights data certainly backs this up, as we’ve
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Social

9 Instagram Stories Tricks to Get Better Engagement

Instagram’s algorithm works in a way that the more often you engage with someone’s story and Instagram profile, the more frequently they will show up in your feed post. Using Instagram’s interactive tools and features is a fantastic way to…
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