Social

Social

Why Streaming Publishers Need Competitive and Industry Data to Improve Social Media Performance 

As the social media space becomes increasingly saturated, the competition for user attention will only become more challenging. Strategic social media teams will use competitive data to optimize their content performance, grow their audience, and develop strategies to boost conversion.
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Social

How to Establish a Social Media Analytics Strategy

We are at an incredible moment in social media’s evolution where we have access to an endless stream of data. That data is incredibly valuable—and it’s the key to building a winning strategy on social. Learn more about how to set the right goals and leverage the right data.
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Social

5 Reasons Why You Should Use Social Video in 2022

Social media’s massive shift toward video content is undeniable. The explosion of TikTok, Twitch, and Instagram TV demonstrated that the future of social is video. In 2022, brands that effectively use video as the driving force behind their brand accounts will engage better with their audience on social media.
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Social

Top Social Media Trends for 2022

The social media landscape will always adapt and change as quickly as the world around us. So, while it’s impossible to predict exactly what 2022 will bring, we spoke with some experts about what they think the top social media trends of 2022 will be.
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