Social

Social

How to Turn Your Social Data into Dollars for Sport

Whether you’re a media company or a sports organization, you should be using data across all facets of your business to increase revenue—from the content side all the way down to your accounting and HR practices. In our webinar Monetizing Sports Consumption: Using Data…
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Social

4 Tips to Elevate Your Storytelling

Storytelling. Is it an art? A science? Or maybe a balance of both? In the webinar Storytelling: Art or Science, Giuliano Giorgetti, Head of Digital Content of FIFA; Anmol Malhotra, Head of Sports Partnerships at Snapchat; and Nick Cicero, Vice President of Strategy…
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Marketing

Driving Revenue Through Branded Content on Social

Branded content has been around for decades, because it’s so effective. But why is it growing now and how can you take advantage of the tremendous revenue opportunity? In our webinar, Driving Revenue Through Social, Nick Cicero, VP of Strategy…
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Marketing

Conviva’s Euro Cup 2020 Social Leaderboard

Since 1996, every four years, European audiences rally behind a singular team that represents their entire country in order to determine who has the best footballers in Europe. The 2020 Euro Cup, which was delayed until 2021 due to the…
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Marketing

Monetize your Audience: Three Stages of Digging into the Data

Over the last year in particular, the way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building a deeper catalog of content—both on social platforms and…
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Marketing

OTT 101: Metrics that Matter for Marketing

Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with no single source of truth, it can be time consuming…
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