Social

Social

Storied Social Success with NCAA

Reach is the holy grail of Instagram Stories. Brands may see a jump in reach for a single story, on a single day, but typically it is a struggle to maintain a consistent upward trajectory. Top 5 reasons it’s tough…
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Marketing

Streaming Justice – The Michael Cohen Hearings

What does it look like when democracy plays out in full view of the American public? Something like what we witnessed as Michael Cohen, Donald Trump’s “long-time fixer,” publicly testified before the House Oversight Committee. Streaming presents unique advantages for…
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Social

Conviva Acquires Delmondo!

Today I am excited to announce that Delmondo has been acquired by Conviva, and we will be relaunching the Delmondo analytics platform as Conviva Social Insights. When we started Delmondo four years ago, we wanted to create a better analytics…
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Social

Conviva Measures IBC Success

IBC is one of the streaming TV industry’s largest events of the year, bringing together Conviva customers from around the globe to network and learn about the latest in the streaming TV industry. As we close another IBC, it’s with…
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Social

The Most Underrated Instagram Story Metric

In the world of Instagram Analytics, not all metrics are created equal.  Some metrics are easy to comprehend, such as Reach and Impressions. And if your very savvy, you might also be looking at completion rate and reach rate. However,…
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Social

Free Report: Instagram Stories Benchmarks for 2018

Instagram Stories has continued to grow in popularity with 400 million users consuming stories daily. These numbers indicate staggering growth compared to this time last year when Instagram reported 150 million daily users in July 2017. While these numbers indicate…
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