Social

The Importance of Quality Content on Snapchat

For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage. If you didn’t like what was on TV, or an…

Social

Turning SnapChat Analytics Into Triumph: An Interview With Nick Cicero Of Delmondo

In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like…

Social

Four Key Snapchat Metrics Your Brand Should Be Measuring

You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. 8 billion views (with a b). Let that sink…

Social

23 Creative Brands Already Using Snapchat’s Branded Geofilters

Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending money to reach upwards of 50 million people daily, as reported in the Washington Post recently. Branded…

Social

Snapchat is a Burrito

I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video. Five minutes isn’t much time to talk about the future of mobile…

Social

How to Become Famous on Snapchat: Snapchatters vs. Snapcasters

How did I become “Snapchat famous?” I get that question at least once a day. I used to just send back a quick and witty (subject to debate) response like, “Practice!” or “I post nudes” (Neither of those is true…

Social

The Five Events Sparking The Creators Revolution

A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and…

Social

How Brands Can Reach Mass Audiences on Snapchat

Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…

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