Content Insights
Optimize strategy, marketing & monetization.
Social
Delmondo is now an official Facebook Media Solutions Partner for Video Analytics
I’m excited to announce that Delmondo’s social video measurement software is the newest Facebook Media Solutions partner, providing enterprise technology solutions to media companies, agencies, and brands. Our Facebook Live analytics tools are helping today’s leading producers optimize streams, uncover viewing…
Read more ›Announcing New Platform Updates including Facebook Live and Video Analytics
As Delmondo turns two years old this month, we have seen massive shifts in the social video space. When our company launched Snapchat didn’t sell any ads, Facebook was just starting their ascent to becoming a video powerhouse, and we were only…
Read more ›10 Examples of Sponsored Snapchat Lenses
Snapchat debuted Lenses in September 2015 as a set of filters that would respond to a user’s facial movements, adding sounds and interactive motion effects to video selfies. Since then, it has been reported that as many as 30 million snaps each day…
Read more ›How the UFC Makes Snapchat Stories Go Viral
Many Snapchatters can attribute their large Snapchat following to one viral moment or video that sends their story skyrocketing. Take Jennifer Levinson for example. She gained nearly 100,000 Snapchat followers after Buzzfeed did a video about how she Snapchats her boyfriend…
Read more ›Delmondo produces 3V Ads for Mike’s Hard Lemonade
As part of its summer-long “Come Out Back” campaign, Mike’s Hard Lemonade is running a three-part episodic of vertical video ads in a Snapchat Live Story takeover effort on Memorial Day Weekend. The tale begins with two friends walking up…
Read more ›Delmondo and Roker Media Team Up on Live Streaming Network
Today Delmondo is excited to announce a new partnership with Roker Media, the first Live Streaming Network (LSN) founded by Al Roker to bring talent and brands together for original live programs and influencer-driven content. Roker Media, their talent and…
Read more ›7 Tips For Live Event Success on Snapchat
Let’s be real. If you’re running a brand account on Snapchat, creating good content is hard. There’s a lot at stake, as I’ve written about before. However, some Snapchat content is set up easier to create than others, one example being live…
Read more ›I Want My Snapchat TV
Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media industry announcement, Viacom will have exclusive third-party rights to directly…
Read more ›Why Marketers Plan to Increase Ad Spending on Snapchat
This year is Snapchat’s year, and with the platform growing in popularity with people of all ages, brands are finally starting to publicly acknowledge the massive audiences and are ready to spend the money to reach them. All this attention means that…
Read more ›The Importance of Quality Content on Snapchat
For a minute pretend it’s 1970. Richard Nixon is president, the Beatles have just broken up, Apollo 13 splashed down safely in the ocean and television is all the rage. If you didn’t like what was on TV, or an…
Read more ›Turning SnapChat Analytics Into Triumph: An Interview With Nick Cicero Of Delmondo
In a world where audience favor constantly changes, Nick Cicero makes sure that his company keeps pace. Cicero, CEO of Delmondo, a multi-platform creator network and technology company, saw that marketers were struggling to find meaningful data inside of newer platforms like…
Read more ›Four Key Snapchat Metrics Your Brand Should Be Measuring
You’ve probably been hearing more about Snapchat as a platform for marketers to explore, and for good reason—Snapchat is driving more than 6 billion daily video views, all from mobile devices. 8 billion views (with a b). Let that sink…
Read more ›23 Creative Brands Already Using Snapchat’s Branded Geofilters
Since the introduction of branded geofilters just over six months ago, we have seen an explosion of brands jumping on the platform spending money to reach upwards of 50 million people daily, as reported in the Washington Post recently. Branded…
Read more ›Snapchat is a Burrito
I was asked to give a five minute presentation at a Producer’s Guild of America event recently on Snapchat and their influence in the area of mobile video. Five minutes isn’t much time to talk about the future of mobile…
Read more ›How to Become Famous on Snapchat: Snapchatters vs. Snapcasters
How did I become “Snapchat famous?” I get that question at least once a day. I used to just send back a quick and witty (subject to debate) response like, “Practice!” or “I post nudes” (Neither of those is true…
Read more ›The Five Events Sparking The Creators Revolution
A revolution is a radical shift or change in ideas that take place in a short period of time. It’s a fairly simple concept, but easily overused and misunderstood. What’s really in a revolution? How do they take shape and…
Read more ›How Brands Can Reach Mass Audiences on Snapchat
Snapchat has discontinued their “Brand Stories” ad product, according to numerous sources yesterday. The first advertising product that the young platform released was just six months old, and pushed curated stories into users’ feeds as seen in the Ouija example below.…
Read more ›Creators are the Ultimate Content Marketers
I was listening to a recent episode of the This Old Marketing Podcast where they discussed a recent guest post on PRNewser, titled “Content marketing is NOT about Content,” by Bryan Del Monte, founder of Clickafy Media Group. In the…
Read more ›How a YouTube Subscription Service throws Gas on The Creators Fire
The dominoes continue to fall as more and more platforms race toward opening up new monetization models for creators while carving up premium video content on the Web. The latest? YouTube announced it’s going to start offering an ad-free subscription…
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