Storytelling. Is it an art? A science? Or maybe a balance of both? In the webinar Storytelling: Art or Science, Giuliano Giorgetti, Head of Digital Content of FIFA; Anmol Malhotra, Head of Sports Partnerships at Snapchat; and Nick Cicero, Vice President of Strategy at Conviva, weigh in on the art versus science debate in regard to content storytelling for sports brands.