Social

Social

Social Insights Leaderboard: Fitness

From fit-fluencers to gyms to home workout services, the fitness industry has gone through a transformation in the past year as gyms were shuttered and services forced wholly online. Couple that with the rise of at–home streaming workout programs like Peloton and Beachbody, and it’s clear to see the industry is in the midst…
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Marketing

Fans on Social Media are Sweet on the Sweet 16

As we await the frenzied end to this year’s March Madness, which saw more than few nail-biters and all the drama of heartbreak and jubilation, many fans are taking to social media to follow and support their favorite—or new favorite—teams.   Engagements by the…
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Marketing

March Madness Getting Sweet on Social

March Madness Getting Sweet on Social The Sweet 16 is set and the remaining teams are gearing up for the rest of the Big Dance. But the players aren’t the only ones getting ready. The team’s social media managers are…
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Marketing

Sports in the Time of COVID

2020 marked unprecedented changes and adaptions in everyday life, especially for sports teams and sports fans. As whole seasons were shortened or suspended, in-person attendance paused, and teams left to wonder what happens next, sports industries all over the world…
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