Social

Social

7 Ways to Combine Organic and Paid Social Media Strategy

You already understand the importance of both organic and paid social media. But unless you’re strategically integrating the two, you’re missing out on a powerful combination that can accelerate your brand’s growth. Here’s a blueprint that you can use right…
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Social

How to Succeed on Snapchat Spotlight

While Instagram Reels have received lots of attention for their similarities to TikTok, Snapchat Spotlight might be even closer to the TikTok® experience. With over 265 million active users, the Spotlight feature is a dedicated tab in the Snapchat app…
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Social

There is a New King of Twitter Engagement

When Joe Biden won the presidential election in November 2020, he became a member of a very select group. Yes, he was only the 46th person to become President of the United States of America. However, he’s also one of…
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Social

Debating Social News

The vice-presidential debate between Senator Kamala Harris and Vice President Mike Pence drove significant viewership across multiple channels, including across social media platforms, as viewers tuned in for the critical conversation. As potential successors to the two oldest nominees to…
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Advertising

Introducing the VIVAcon Webinar Series

2020 has accelerated the adoption of streaming and social as the primary ways the world consumes news and entertainment. Organizations have had to undergo fundamental shifts to their business models to adapt to these emerging trends. Today we are excited…
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Social

Real Facts About Instagram Reels

In namesake, Instagram is one app. But for social media managers, crafting content for Instagram can feel like managing multiple social platforms. The Instagram feed, Instagram Stories, IGTV, and now Reels can all serve different purposes within the platform. These…
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