Streaming video subscribers have higher expectations than they do for broadcast performance. However, siloed data sets between publishers and CDN partners render the management of viewer experience very difficult. For publishers to meet their viewers’ lofty standards, both the publisher and their CDN partner must align on a unified Quality of Experience (QoE) view.
The Conviva Ecosystem Initiative is the world’s first, purpose-built platform that allows publishers to securely share their QoE analytic performance with their CDN partners. This real-time visibility into advanced measurement and the seamless partner collaboration help deliver the ultimate streaming experience to subscribers.
Unified QoE Visibility
When authorized by the customer, Conviva grants the Ecosystem Initiative partner CDN access to their real-time and historical QoE analytics, via the Conviva Partner Console.
The Conviva Partner Console provides CDN partners with the same multi-dimensional intelligence for delivery only that Conviva’s customers enjoy. Conviva also routes AI Alerts directly to the impacted CDN automatically.
Permission-Based and Secure
Conviva customers must pre-approve any sharing permissions. For AI Alerts routing (via the CDN Module), publishers retain complete control over sensitivity thresholds and granular data sharing.
All Ecosystem Partners are subject to a common set of data use policies. CDN partner access is restricted to their QoE metrics in the Conviva Partner Console.
Partnering with Conviva gives us comprehensive, real-time intelligence about the viewer experience, and secure access to shared publisher customer data that helps us optimize video delivery. Joint Akamai and Conviva customers have easier access to visibility into performance across their workflows in order to more efficiently identify and troubleshoot any issues.
— PJ Joseph, SVP of Global Media & Carrier Sales at Akamai
We recently conducted a report and found that 86 percent of online video consumers believe it is very or extremely important to have a TV-like quality experience — every time they watch and on every screen they use. Our new partnership with Conviva will enable us to now provide our customers with more avenues to provide these quality viewing sessions, by monitoring and continuously refining the online video experience for their viewers. Through the integration of Conviva onto our leading digital media platform, we are now offering more opportunities for our customers to further engage viewers and increase profits.”
— Ralf Jacob, President of Verizon Digital Media Services
“Customer experience is a top strategic initiative for us at Level 3, and we are looking at everything through this lens. Our QoE collaboration with Conviva allows us to see the experience we provide our customers through their eyes, and provides us additional data that can help us more quickly optimize our services as needed.”
— Jon Alexander, Senior Director of Product Management, Level 3
“Consumers are accessing more video content from online and OTT streaming services. We are also seeing more adoption of video consumption on a range of mobile and other devices and consumer expectations for high-quality video anywhere, anytime remain the same, regardless of connection or device type. Using the Limelight Orchestrate Platform and working with Conviva, our customers will be able to monitor and refine the online video experience, ensuring they get the best performance possible.”
— Steve Miller-Jones, Senior Director of Product Management, Limelight Networks.