Finding the Single Pane of Glass: From Simple QOE Reporting to Streaming Analytics
Tuesday, May 16, 2023
8am PT | 11am ET | 4pm GMT | 5pm CET
A single person creates 1.7 MB of data every second. So, how do analytics leaders comprehensively measure every aspect of experience at big data scale, across their entire architecture? While teams have previously been able to piece together insights from different solutions, it’s now critical to measure and act on a single source of data that reflects everything a user is experiencing.
Join our conversation with Bill Powell, Enterprise Analytics Lead at TELUS, as we discuss the challenges with developing a single, comprehensive view of performance and the potential of data as a driver of innovation.
Walk away with actionable best practices on :
- Aggregating comprehensive insights across your infrastructure
- Operationalizing the single pane of glass to drive innovation
- Consolidating tech debt and transition off legacy systems

Bill Powell
Enterprise Analytics Lead, TELUS Optik TV
Bill has over 15 years of experience in applied analytics across several domains including Local Government, Law Enforcement, Military and Telecommunications. For the past several years, he has been focused on creating next generation streaming media solutions as part of TELUS Future Friendly Home division.
Telus Corporation is a Canadian national telecommunications company that provides a wide range of telecommunications products and services including internet access, voice, entertainment, healthcare, video, smart home automation and IPTV television. Telus offers a fully-integrated, streamlined content experience for Canadians at home and on the go with streaming and set top box offerings.

Melissa Yurash
Sr. Customer Success Engineer, Conviva
Melissa Yurash is an expert in streaming measurement with a decade of experience collaborating and consulting across global Tier 1 OTT streaming publishers and cable companies to optimize operations efficiency and customer experience. She has spoken at industry events and evolved her methodology to drive best practices in streaming measurement, and is Six Sigma certified with a Bachelor’s degree in Statistics and Mathematics. Melissa is passionate about solving the challenge of delivering a consistent quality of experience for streaming and has worked to define KPIs and measure customer expectations in the industry.