Driving Success With A Focus On Quality Of Experience

Businesses spend significant time and financial resources ensuring their backend systems don’t unexpectedly go down, preventing hundreds, thousands or even millions of users from accessing their service. Focusing on preventing outages isn’t a bad investment per se, as the backlash from subscribers during an outage can damage a business’s reputation and negatively impact its bottom line. However, brands often focus more on backend systems than preventing poor user experiences. This focus needs reversing.