10 Underused Strategies to Get Paid and Organic Content to Play Well Together

Finding the right balance of paid and social, using each one to improve the other, and layering both into your schedule in a deliberate way are key for social success.

Here, we share 10 strategies for getting the most out of your paid and organic social content. Some of these are well-known but little-used, while others are emerging approaches you can start using now to get a jump on the competition.