Research

Conviva’s Super Bowl Preview – The Commercials

February 4, 2021

Super Bowl commercials—​the pinnacle of media production and brand creativity.​ The only avenue left in the world where you can reach 100 million people in real time, all at once. But the exposure comes at a price—5.5 million dollars for 30 seconds. The quality consumers expect from Super Bowl ads is hard to understate and the social conversation around the commercials is almost as dominant as the big game itself. Brands that produce a hit can expect a viral buzz that becomes part of popular lexicon. Drop a dud and expect your social media managers to be reminded for eternity. The pressure doesn’t get any higher.​ In this report, we have analyzed the pre-promotion of ads on social media from brands for Super Bowl LV. This includes any teasers, full ads, and any other video assets related to the promotion of a Super Bowl ad.