Research

Conviva’s Tokyo Olympics Preview

July 27, 2021

No country in the world has been completely immune from the effects of COVID-19. The opening ceremony of the Olympics is typically a chance for athletes to come together, to express their national pride, and for the host country to welcome the world into their country, with a show that highlights their artistic prowess. This year was no different, but the way people watch the Olympics and truly the way they consume any type of media, benchmarked every two to four years, is an excellent glimpse into the changing trends.