White Paper

OTT Metrics that Matter

Your Guide to Streaming Metrics

August 24, 2021

Conviva is the intelligence cloud for streaming media. We analyze content, social media, advertising, and quality of experience, including 1.8 trillion real-time events per day via 3.3 billion applications streaming on devices in 180 countries.

This white paper is a guide to all things streaming metrics to help marketers, social media managers, technology operations, engineers, and business teams not only understand the streaming landscape, but also gain a competitive advantage.