Binge-watching habits revealed by Conviva


TVBEurope

Conviva has released the findings of its report, Binge Watching: The New Currency of Video Economics, based on a recent survey of 750 consumers. The survey found that unavailable episodes, prompt nearly half of all OTT binge-watchers to give up on a series, with half of them neutral-to-unlikely to ever return. The survey also reveals the financial opportunities and implications of cultivating committed, engaged audiences.