Don't Break the Spell

Why Reminding Viewers They're Watching on the Internet Reduces Engagement

Today’s viewer is looking for a TV-like experience, and will quickly abandon their show if the spell is broken, and they are forced to remember this is the Web.

In this free report, find out:

  1. Which devices consumers prefer for watching video.
  2. If consumers are willing to pay for VOD services, and if so, under what criteria.
  3. How consumers define the quality of experience.
  4. How forgiving consumers are when it comes to quality.