Life at Conviva
Conviva Leadership
The Science
ADVERTISING QOE
Ad Load Optimization
BUSINESS IMPACT
Increase mid-roll ad impressions by 34%
A Conviva customer increased the number of mid-roll ads delivered and created distinct segments with Conviva to measure the impact of that change. This change increased mid-roll ad impression by an impressive 34% and saw a 1.3% increase in minutes consumed.
Business Problem
Finding the right level of ad load can feel like a balancing act. How can I increase ad revenue, while not sacrificing the viewer experience? Experiment with confidence by testing ad load levels to find what that work best for your audience.
Conviva’s Solution
Convive enables teams to A/B test ad load levels across audience segments and measure engagement levels on each to identify optimal ad load levels and subsequent impact on engagement.
